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Dealer Trade Network · 3 weeks ago

Sales Development Representative / Setter

Louisville, KY, US

Full-time

Onsite

New Grad, Entry Level

$38K/yr - $45K/yr

Dealer Trade Network is a fast-growing company based in Louisville, KY, that provides modern inventory solutions to automotive franchise dealers nationwide. The Sales Development Representative is responsible for qualifying leads, maintaining pipeline hygiene, and ensuring a smooth handoff to the sales team.

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Responsibilities

Receive all leads (inbound, outbound, referrals) and make first contact (email, call, LinkedIn, etc.)

Verify and update contact and company information in the CRM

Assess fit and interest using agreed qualification criteria

Send initial intake/invoice details to the lead to confirm scope/needs and ensure the opportunity is truly qualified before handoff

Nurture leads (short term) to readiness when needed

Book a meeting or pass qualified leads to Closers (Inventory Consultants)

Ensure complete handoff: pass relevant information and context to the Closer (qualification notes, pain points, stakeholders, timing, pricing/invoice status, and required documents), so they have everything needed to close

Proactively mine our company’s book of business for additional qualified opportunities (re-engagement, cross-sell/up-sell) and create/route those leads

Work with Marketing to provide feedback and insights (lead quality, messaging)

Report daily/weekly metrics (leads processed, conversion to SQL, speed-to-lead/response time, handoff quality)