Wesleyan College · 1 month ago
Director of Marketing and Strategic Communica
Macon, GA, US
Full-time
Onsite
Lead/Staff, Director/Executive
$80K/yr - $90K/yr
5+ years expWesleyan College is a four-year national liberal arts college for women and gender minorities. The Director of Marketing & Strategic Communications leads the development of an integrated marketing and communications plan that enhances and protects the College’s brand reputation, translating institutional priorities into compelling campaigns and ensuring consistent communication across channels.
Higher Education
Responsibilities
Lead an integrated, annual marketing and communications strategy and calendar that advances Wesleyan’s institutional priorities
Own high-performing campaign strategy across key audiences, with clear goals, target segments, channel plans, and success metrics
Provide strong project management and cross-campus coordination to deliver complex work on time and on brand
Strengthen Wesleyan’s brand, visibility, and reputation through content, web, social, and proactive earned media
Build an internal communications rhythm that improves alignment and execution across campus
Establish KPIs, dashboards and performance reporting to continuously improve outcomes and ROI
Lead development of a comprehensive, integrated marketing and communications strategy aligned to institutional priorities, with clear campaign goals, target audiences, channel plans, timelines, and KPIs
Build and maintain an annual campaign calendar that aligns key institutional moments across enrollment, advancement, alumnae engagement, academic programs, athletics, and campus life
Ensure campaign strategy is translated into executable project plans with defined scopes, owners, dependencies, and deadlines
Serve as the institution’s marketing/communications project management leader—driving workflow clarity, approval pathways, and on-time delivery across multiple stakeholders
Lead campaign kickoffs, creative briefs, and production timelines; manage internal teams and vendors to execute work at a high standard
Establish repeatable systems for prioritization, request intake, and progress reporting so that work is delivered efficiently and predictably
Partner with Enrollment to design and optimize integrated campaigns that increase inquiry, application, deposit, and enrollment performance
Support segmented communications from inquiry through enrolled within the CRM and related digital acquisition efforts (email, web journeys, paid social/search, SMS where appropriate)
Plan and conduct market research to improve targeting, message-market fit, and campaign performance
Partner with Advancement/Alumnae Relations to support annual giving, giving days, donor stewardship/impact storytelling, and alumnae engagement initiatives through integrated campaigns and content
Develop campaign themes, messaging frameworks, and content pipelines that strengthen affinity and philanthropic outcomes
Support advancement communications vehicles (e.g., newsletters, impact updates, campaign landing pages) with strong editorial standards and measurable objectives
Lead development of high-impact content across web, social media, print, and multimedia platforms that reflect Wesleyan’s mission and brand identity
Oversee the College website as a primary source of information for key audiences; ensure content is current, accessible, and well organized
Oversee social media strategy and execution; use analytics to strengthen engagement, reach, and campaign performance
Provide editorial direction and supervise the design, production, and distribution of institutional publications and printed materials; ensure professionalism, accuracy, and brand voice consistency
Develop and execute a proactive PR and media relations strategy that advances Wesleyan’s strategic priorities through positive news and feature coverage
Oversee earned media outreach (story pitching, media lists, relationship-building, and timely response to inquiries)
Position Wesleyan as a thought leader by elevating faculty scholarship, student achievements, alumnae success, and community initiatives
Develop an internal communications strategy (updates, newsletters, key messages, and routine rhythms) that strengthens transparency, engagement, and alignment across faculty, staff, and students
Establish KPIs and analytics tools to monitor impact and effectiveness; adjust strategy and resource allocation based on results
Produce monthly/quarterly performance reports for senior leadership with insights and recommendations
Stay current on higher-ed marketing/communications trends and translate best practices into practical improvements for Wesleyan
Direct the daily activities of the Marketing and Communications Department; set priorities, coach staff, and ensure high-quality outputs
Manage budgets, vendors, and external partners; ensure responsible stewardship and clear ROI
Supervise and mentor staff and, as appropriate, student workers/interns/contractors to extend capacity and develop talent
Advise campus leadership on internal/external communications matters, including issues management and crisis communications planning and coordination
Qualification
Required
Bachelor's degree in marketing, communications, public relations, journalism, or a related field; or equivalent combination of education and relevant experience
Minimum 5 years of progressively responsible experience in strategic marketing and communications
Demonstrated writing and editing skills and a track record of maintaining high editorial standards across channels
Strong interpersonal skills and the ability to work effectively in highly collaborative environments
Preferred
Master's degree
Experience in higher education or similarly complex stakeholder environments
Demonstrated budget management and vendor oversight
Experience with digital analytics and performance reporting; familiarity with CRM-driven communications and segmentation
PR/media relations and issues/crisis communications experience
Company
Wesleyan College
Wesleyan College is a school in Macon.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Tim Klocko
CFO/Treasurer
Ingrid Evans Brown
Partnerships Manager
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