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dentsu · 3 weeks ago

Vice President, Retail and Marketplace Analytics

New York

Full-time

Hybrid

Director/Executive

$196K/yr - $316K/yr

12+ years exp

Dentsu is a global marketing and advertising agency, and they are seeking a Vice President of Retail and Marketplace Analytics. In this role, you will lead the analytics vision and strategy for the agency, ensuring innovative solutions that address client challenges while leading a cross-disciplinary team to optimize client outcomes.

AdvertisingInformation ServicesMarketing

Responsibilities

Set vision for Retail and Marketplace Analytics team, ensure offerings are innovative and address challenges impacting Retail and Marketplace industry and exploit emerging technology trends and partnership opportunities

Partner with Client Success, Growth teams and Capability Leaders to craft integrated solutions in support of client's business objectives. Be a key part of pitch teams to grow analytics business within the Retail and Marketplace vertical

Ensure delivery excellence for Retail and Marketplace client portfolio. Lead teams in defining and delivering measurement roadmaps, data visualizations media mix optimization, multi-touch attribution, digital/TV attribution, customer segmentation/modeling and AI/genAI applications

Lead recruiting, staffing, training and career development planning. Cultivate learning mindset to ensure team stay up to date with industry trends and future-proof

Qualification

Analytics experienceRetailMarketplace experienceData analytics degreeStatistical conceptsMachine learningSQLRPythonData visualizationClient presentationsTeam leadership

Required

12+ years of relevant Analytics experience

5+ years in the Retail and Marketplace space

Bachelor's degree in data analytics, data science, statistics or other quantitative disciplines

Senior-most contact for analytics at client-side or marketing/advertising agencies; experience managing analytics teams and delivering for a portfolio of clients, expertise in presenting to clients

Experience mentoring a staff from entry-level to senior roles

Experience delivering clear, strategic presentations to C-level clients and agency executives

Experience guiding strategic thinking and leadership for data analytics, insights and innovation and evolving clients' measurement capabilities across various stages of data and business maturity

Familiarity with statistical concepts, machine learning and AI / Gen AI, with hands-on expertise in two or more of the following areas: Customer Analytics, Advanced Measurement and Attribution, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI

Working knowledge of relational databases, machine learning/AI techniques and programming languages (e.g., SQL, R, and Python) and clean room solutions and technologies

Experience with data sourcing, evaluation, onboarding and integration

Familiarity with setting up and measuring a Retail Marketplace

Understanding of Ad/MarTech landscape across all digital and non-digital channels and their advantages/limitations