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VGM Group, Inc. · 21 hours ago

PR & Content Strategy Supervisor - Two Rivers Marketing

Des Moines, IA

Full-time

Hybrid

Senior Level

5+ years exp

VGM Group, Inc. is an employee-owned agency that prioritizes work/life balance and supports its associates. The PR & Content Strategy Supervisor will oversee PR and content planning efforts, manage media relations, and contribute to the overall PR and content strategy for clients, ensuring alignment with best practices and business objectives.

AssociationCommunitiesHealth CareHospital

Responsibilities

Partners with the PR & Content Strategy Manager and/or Director on developing and executing annual plans, targeted campaigns, and recommendations that align with discipline best practices, clients’ business and marketing objectives, and audience needs and insights

Fosters and successfully maintains relationships with media, influencers, and strategic partners on the clients’ behalf, including acting as the day-to-day media contact as needed

Writes, edits, and revises content and communications using discipline best practices and in line with industry trends

Interviews client SMEs for content creation

Reviews editorial/earned media calendars and identifies opportunities to pitch content and/or story angles on clients’ behalf

Coordinates media interviews with client contacts

Gains an understanding of the financials for PR and content strategy work on assigned accounts

Owns a PR and/or content strategy initiative on one or more areas of assigned accounts

Creates content for multiple channels (paid, earned, shared, owned) based on clients’ PR and content strategy

Contributes to special projects as needed

Assists with providing in-house expertise for various practices related to the disciplines of PR and content strategy

Monitors/tracks and reports PR, content and comms performance, working with the agency insights team as needed

Supports a fully integrated agency approach across disciplines and functional teams (creative, digital and technology, client services), including partnering with social/digital and creative team members to create integrated comms/content

Builds an understanding of clients’ industries, markets and products/solutions, as well as clients’ business and marketing objectives, audience insights, and discipline best practices and trends, and how to make the best use of clients’ paid/earned/shared/owned channels

Completes timesheet daily

Other relevant duties to the position as assigned

Qualification

Content strategyMedia relationsWriting skillsDigital marketingData literacyProactivePresentation skillsRelationship-buildingProblem-solvingAttention to detail

Required

Bachelor's degree in communications, public relations, marketing, English, journalism, or related field

5+ years professional experience, including experience working in an agency environment

Solid writing and interviewing skills, with a strong editorial mindset and eye for great storytelling

Knowledge of best practices and trends in content strategy, marketing communications, digital and social comms, public relations, and media relations, including experience communicating effectively across at least one of the paid, earned, shared, and/or owned channels

Strong communication skills combined with business acumen and attention to detail

Good presentation skills

Relationship-builder with ability to engage with and maintain positive working relationships with clients, internal team members, agency peers, and media professionals

Experience with planning, measurement, and evaluation/analysis, including share of voice, SEO and digital/social metrics, and editorial calendar development

Solid data literacy, including understanding of PR and marketing analytics and metrics, campaign performance measurement, and how to interpret and measure clients' business objectives and goals (KPIs)

Digital marketing acumen, including understanding and applying the most current best practices and trends to help clients achieve their goals and objectives

Proactive and self-directed, takes ownership and initiative

Deadline-oriented with an ability to manage multiple projects, teams, and processes at once

Makes effective use of AI tools and platforms to develop and amplify strategic work

Strong conceptual and creative thinking skills; good at problem-solving

Aptitude in MS Word, Excel, and PowerPoint (or equivalent MS Office/Google programs), and generative AI platforms (e.g., ChatGPT, Gemini, Claude, Perplexity, etc.)