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California Environmental Voters · 3 weeks ago

Web and Graphic Designer

HQ - Oakland 1111 Broadway, Suite 300, Oakland, CA , Oakland, CA, US

Full-time

Hybrid

Senior Level

$71K/yr - $85K/yr

5+ years exp

California Environmental Voters is dedicated to building political will to address the climate crisis. They are seeking a Web and Graphic Designer to lead graphic creation, maintain websites, and utilize analytics for data-driven improvements to enhance user engagement and experience.

Politics

Responsibilities

Develop visual concepts and create designs for a wide range of materials such as logos, websites, social media graphics, infographics, print media, and paid ads

Implement A/B testing structure for creative design in partnership with the Sr. Social Media Manager, Web and Email Manager, and Sr. Digital Content Producer to create engaging graphics to increase engagement across channels

Ensure all designs are consistent with established brand guidelines and maintain each organization’s visual identity

Collaborate with the Philanthropy, Political, and Organizing departments to understand project briefs and deliver designs that support overall campaign objectives

Manage multiple projects while handling feedback to revise and finalize designs and ensuring deadlines are met

Stay up-to-date on design trends, tools, and best practices

Collaborate with the Email and Web Manager to optimize website content to increase engagement rates across all websites

Identify and solve for pain points in the user journey to improve website conversion rates (donations, email leads, etc.)

Develop ongoing testing and optimization plans for landing pages and donation forms to improve user experience

Develop and manage landing pages, tools and graphics for online activities, including donation forms, website popups, advocacy actions, and more

Work closely with the Political & Organizing and Policy Advocacy teams to develop content relevant to our legislative priorities and increase advocacy actions taken across the site

Implement Search Engine Optimization (SEO) best practices into both websites and use Google Analytics to report on web data and make recommendations on strategies to improve our sites

Leverage AI tools like Surfer SEO, MarketMuse, Clearscope to improve content strategy and search engine rankings

Manage relationships with Cornershop, Democracy Engine, Act Blue, and other vendors as needed

Utilize the Adobe Suite to design engaging content for website landing pages and fundraising forms

Project manage inter- and intra-departmental campaigns and projects, including our annual Environmental Scorecard, election endorsement portal, and more

Qualification

Graphic DesignUX DesignAdobe SuiteGoogle AnalyticsProject ManagementHTMLCSSJavaScriptFigmaSketchCritical ThinkingOrganizational Skills

Required

5 years of experience designing compelling website, social media, and other digital channel content, improving website flow for users, and increasing engagement rates across websites

A firm understanding of composition principles which will allow you to arrange text and infographics in striking layouts that can attract engagement on social media

A designer problem-solving mentality that enables one to determine and execute unique design solutions to a large variety of projects

Led multi-faceted digital campaigns from start to finish, including but not limited to identifying and managing the relationship with vendors or contractors, establishing a budget, creating content, and ensuring quality UX

Proficient in UX design tools, like Figma, Sketch, Framer, etc

Experience using platforms like WordPress, EveryAction, ActBlue, Pardot, Blackbaud, Google Analytics, Google Tag Manager, and Google Search Console

Proficient in Adobe Suite programs, such as Photoshop, After Effects, and Premiere

Strong project management, problem-solving, critical thinking, and excellent organizational skills