Publicis Media · 16 hours ago
Associate Director, Audience Enablement PMX Lift
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$96K/yr - $151K/yr
7+ years expPublicis Media is the global media platform for Publicis Groupe, and they are seeking a talented Associate Director of Audience Enablement to join their team. This role involves overseeing audience-based products, managing workflows, and serving as a key point of contact for client inquiries related to data and audience strategy.
Marketing & Advertising
Responsibilities
Oversee Supervisors and provide guidance on tasks and deliverables , managing with empathy, respect, and integrity
Leadership of all audience-based product for designated agencies and day-to-day video leadership contacts
Track and enforce timely workflows by ensuring all parties are meeting deadlines and providing required deliverables
Key point of contact for Client Enablement for general audience & data inquiries. Answer complex questions with comfortability, in subjects like partner capabilities, audience sizing feasibility, and campaign best practices
Act as a subject matter expert on PMX Lift proprietary technology, as well as relevant outside data and technology sources and workflows
Own relationships with the data and technology marketplace on behalf of PMX Lift
Identify and implement opportunities to streamline processes, automate workflows, and improve operational efficiency
Qualification
Required
Bachelor's degree
7-9 years of experience within an agency or media company, including team management
Strong understanding of traditional and digital media
Experience with Advanced TV platforms and technologies and/or programmatic systems (DSP, SSP), ad delivery mechanics, identity, and attribution
Proven ability to plan, execute, and measure audience-based campaigns, both programmatically and through direct IO
Experience in managing and mentoring teams, developing talent, and fostering a collaborative team environment
Ability to move efficiently across multiple campaigns, managing priorities and workflow
Strong analytical, problem-solving, and strategic planning skills to drive actionable insights and decisions
Ability to adapt to industry trends and embrace new technologies or methodologies
Proficiency in process documentation and workflow optimization
Excellent written and verbal communication skills for explaining media strategies to clients and stakeholders
Strong relationship-building skills and the ability to think creatively
High attention to detail and organizational skills
Demonstrated experience in cross-team collaboration and leading strategic initiatives
Proficiency with Microsoft Office suite, data analysis, and project management tools (e.g., Tableau, Jira)
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Media
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Talia Raviv
Global CEO PMX
Chris Boothe
Chief Operating Officer
Company data provided by crunchbase