Apply on Employer Site

Primary Venture Partners · 4 weeks ago

Market Development Associate

New York, NY

Full-time

Hybrid

Entry Level

$80K/yr - $80K/yr

1+ years exp

Primary Venture Partners is a leading early-stage venture capital firm dedicated to supporting transformational startups. They are hiring a full-time Market Development Associate to help accelerate growth across their portfolio companies by shaping early go-to-market strategies and supporting customer acquisition efforts.

Developer ToolsE-CommerceFinTechGenerative AIHealth CareManufacturingPropTechSmall and Medium BusinessesSupply Chain Management

Responsibilities

Define or refine Ideal Customer Profiles (ICPs) across different verticals and company stages and develop prospecting tactics for personas within them

Scale pipeline and meeting generation programs to reach target customer personas

Execute initial introductory meetings and discovery sessions to obtain market feedback and inform product and commercial roadmap

Help identify and engage design partners and early adopters to validate product-market fit

Build and execute technical GTM workflows (Clay list-building, scrapers, enrichment, automated outbound)

Set up and maintain sequencing tools (Lemlist, HeyReach) to support early outbound

Implement and manage lightweight automations (HubSpot workflows, Zapier/n8n)

Track funnel signals and surface insights to inform founder decision-making

Support early sales motions with CRM hygiene, list building, and simple reporting

Qualification

GTM strategiesRevenue operationsTechnical workflowsCRM hygieneOutbound prospectingHigh agencyTechnical curiosityGTM toolsCritical thinkingOrganizational skillsStorytelling

Required

1–4 years of professional experience in a fast-moving, customer-facing, or growth-oriented role (e.g., GTM, sales, Rev Ops, business development, consulting, or something adjacent)

Located in the greater NYC area and able to be present in the office (near Madison Square Park) 3-4 days per week

Preferred

Experience with GTM tools (i.e., SalesNav, Clay)

Critical Thinking Skills: You're a problem solver who breaks down complex challenges, prioritizes effectively, and communicates ideas clearly

High-Agency: You take initiative, communicate proactively, drive to solutions, embrace coaching, and close loops

Deeply organized: You juggle multiple priorities without dropping details and keep things on track

Passion: You're enthusiastic and passionate about early stage startups

Storyteller: You can quickly synthesize complex insights into a strong POV and communicate it clearly

Technical Curiosity: You don't need prior technical experience, but you enjoy experimenting with tools, learning by doing, and staying current on modern GTM and AI workflows