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Greater Nevada Credit Union · 2 days ago

DIGITAL MARKETING AUTOMATION SPECIALIST

Carson City, NV

Full-time

Onsite

Entry, Mid Level

$64K/yr - $90K/yr

2+ years exp

Greater Nevada Credit Union is dedicated to helping its members and communities thrive through financial inclusion and education. The Digital Marketing Automation Specialist is responsible for planning, implementing, and optimizing digital marketing campaigns to enhance member engagement and drive growth, utilizing marketing automation platforms and contributing to content development.

AccountingBankingFinancial ServicesInsurance

Responsibilities

Designs, executes, and manages digital marketing campaigns using HubSpot and other automation tools, building workflows and targeted communications that align with GNCU’s marketing strategies

Develops and maintains automated journeys, email campaigns, and lead-nurture programs to enhance member engagement and support credit union growth goals

Creates and updates compelling content for digital channels, including website, email, and social platforms, ensuring alignment with GNCU’s brand voice and member needs

Applies basic user experience principles to digital content and campaigns, ensuring ease of navigation, accessibility, and clear calls to action for members

Optimizes SEO and SEM strategies to increase online visibility, drive traffic, and improve campaign performance using best practices and current industry standards

Updates and maintains website content through WordPress CMS, ensuring accuracy, functionality, and relevance to marketing initiatives

Utilizes Google Analytics and other reporting tools to track campaign and website performance, providing insights and recommendations for continuous improvement

Qualification

Google Analytics 4 certificationHubSpot marketing automationContent Management System (CMS)SEOSEM optimizationBasic design skillsAnalytical skillsHTML knowledgeContent marketingUser experience awarenessFinancial productsOrganizational skillsCollaborative team playerCommitment to continuous learning

Required

Minimum of 2 years of experience in digital marketing roles either at an agency or an internal marketing department

A current or recent Google Analytics 4 (GA4) certification

Experience building and optimizing workflows in a marketing automation platform such as HubSpot or Salesforce

Competency in managing websites through a Content Management System (CMS) such as WordPress

Experience with marketing automation platforms (e.g., HubSpot) for workflows, lead nurturing, and personalization

Strong content marketing skills, including writing clear, persuasive copy and tailoring calls to action to the buyer's journey

Basic design ability using tools such as Adobe Creative Cloud or Canva to create engaging digital assets

Awareness of user experience (UX) principles to ensure campaigns and content are intuitive and accessible

Analytical skills to interpret data, measure campaign performance, and recommend improvements

Working knowledge of HTML for simple styling and troubleshooting

Highly organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment

Collaborative team player who adapts well to changing priorities

Knowledge of financial products and services is a plus

Commitment to continuous learning and staying current on marketing trends and technologies

Strong understanding of content marketing principles, including the need to organize information and calls to action based on the stage of the buyer's journey

Benefits

Medical, dental, and vision plans, where we cover 90% of employee costs and about 75% of the costs for their dependents

Health Savings Account contributions

Supplemental insurance and life insurance plans

Paid time off, including vacation and sick time, 12 annual paid holidays, 2 floating holidays, 1 floating wellness day and sabbatical leave after every seven years of employment

Paid time to volunteer and make a contribution to the community

Employee product and service discounts