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Crayola · 1 day ago

Director, Global Analytics

Easton, PA

Full-time

Hybrid

Director/Executive

10+ years exp

Crayola is a company that emphasizes creativity and community engagement, and they are seeking a Director of Global Analytics. This role involves leading the analytics function to support the company's eCommerce business and collaborating with various teams to develop a comprehensive analytics strategy that informs key business decisions.

ConsumerEnvironmental ConsultingSocial

Responsibilities

Lead and manage the analytics team, driving the development of key performance metrics, building consistent reporting architecture, data models, and reporting processes

Build and execute an analytics strategy to support consumer understanding, product development, sales growth, improve profitability, and optimize customer acquisition and retention

Provide strategic insights and recommendations to senior leadership and other key stakeholders to guide decision-making

Analyze sales data to uncover trends, opportunities, and areas for improvement across product categories, channels, and customer segments

Identify and communicate areas of opportunity to optimize pricing, promotions, product assortment, and inventory management

Actively monitor competitive activity and tactics, flagging potential risks and collaborating with sales teams to develop and execute mitigation strategies

Partner with sales, marketing, product, and finance teams to develop and refine strategies based on analytics insights

Collaborate with the Ecommerce team to ensure alignment between data-driven decisions and business objectives

Drive data-driven discussions with stakeholders to gain buy-in and influence business strategies

Oversee the creation of regular sales and performance reports, dashboards, and presentations for leadership and business teams

Ensure the accuracy and reliability of sales data, working with IT and data teams to manage data integrity across multiple platforms

Continuously improve reporting tools, dashboards, and analytics processes to ensure actionable insights are available in real-time

Develop deep insights into customer behavior and purchasing patterns to guide segmentation, targeting, and personalization efforts

Use customer data to refine digital marketing strategies, improve user experience, and increase conversion rates

Monitor customer lifetime value and churn rates and develop strategies to improve customer retention

Stay current with the latest analytics technologies, tools, and trends in eCommerce

Leverage advanced analytics techniques (e.g., machine learning, artificial intelligence) to drive decision-making

Foster a culture of data-driven decision-making and continuous improvement

Qualification

Sales AnalyticsData ManagementStrategic InsightsTeam LeadershipEcommerce AnalyticsCustomer SegmentationAnalytical SkillsInnovation AbilityCollaboration SkillsCommunication SkillsFacilitation Skills

Required

Broad business acumen – strategic thinking, consumer and customer understanding, business planning and analysis skills

Excellent analytical and conceptual skills - ability to distill actionable learnings from multiple sources of information

Excellent facilitation skills - able to explore new or controversial views in a convincing manner that invites inquiry and joint exploration

Ability to gather and distill trend information (POS, consumer, shopper, customer, inventor) into actionable new product concepts, category growth initiatives, and marketing activation

Strong collaboration skills (e.g., Platform teams, Product Development leaders, Category Captains, etc.) to drive ongoing platform management and new platform development simultaneously

Proven ability to innovate – translating consumer insights, customer needs and competitive intelligence into new product and franchise opportunities

Experience managing/leading high performing teams

Excellent communication and influencing skills

Consistently strong history of business results and accomplishments

BA Hons Business, Economics, Data Science, Marketing, or a related field

10 years' experience in sales analytics, business intelligence, or related roles, with at least 5 years in team and project leadership position

Travel required, domestic and international