HMP Global · 1 day ago
Digital Brand Designer
Malvern, PA
Full-time
Hybrid
Senior Level
5+ years expHMP Global is a leading healthcare event and education company, and they are seeking a Digital Brand Designer to help shape and share the stories of HMP Global’s 60+ brands. This role focuses on developing data-informed creative, establishing best practices for digital advertising, and ensuring cohesive brand expression across all channels.
EducationHealth CareHospital
Hiring Manager
Rich Lancia, SHRM-CP
Responsibilities
Design creative specifically optimized for paid social and paid media
Create multiple variations of ads for testing messaging, visuals, CTA placement, and formats
Translate audience insights and funnel stage strategies (TOFU/MOFU/BOFU) into targeted design executions
Serve as the design team expert for digital marketing—building templates and setting the standards for brands
Apply and evolve brand systems while maintaining consistency and clarity
Elevate event and campaign creative through cohesive design, storytelling, typography, and layout
Develop and maintain brand toolkits, templates, and scalable visual frameworks
Own the creative vision and execution for an assigned therapeutic area, ensuring cohesive, high-quality design across all associated touchpoints
Maintain strong attention to detail through multiple rounds of creative variations and output formats
Stay current with creative trends, platform specs, design automation tools, and AI-enhanced workflows
Support fast-paced experimentation and rapid production cycles, without sacrificing quality
Qualification
Required
Bachelor's degree or higher in Fine Arts, Graphic Design, Computer Science, or equivalent professional experience
5+ years in design roles with emphasis on digital and performance creative
Portfolio showing strong brand design AND proven examples of ads, paid social creative, or conversion-focused work
Mastery of Adobe Creative Suite (After Effects a plus), Figma, and modern design tools
Understanding of conversion psychology, marketing funnels, and best practices for performance creative across paid media and social
Comfortable using data to guide creative decisions
Preferred
Agency, healthcare, or publisher experience
Understanding of A/B testing, CRO, analytics tools, or performance dashboards
Knowledge of marketing tech stack (HubSpot, Blue Conic, SEMrush, etc.)
Benefits
Annual discretionary bonus eligible
Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)
Company
HMP Global
HMP Global is a multi channel leader in healthcare events and education, with a mission to improve patient care.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Hennessy
CEO HMP Global, LLC
Recent News
2026-01-09
2025-11-23
Company data provided by crunchbase