Thrive Physical Therapy Partners · 16 hours ago
Director of Marketing
Chicago, IL
Full-time
Onsite
Director/Executive
7+ years expThrive Physical Therapy Partners is a national Physical Therapy Support Organization that partners with private practice owners. The Director of Marketing leads the marketing strategy, execution, and optimization across the enterprise, focusing on patient acquisition, retention, and enhancing brand awareness.
Health CareHospitalTherapeuticsWellness
Responsibilities
Lead enterprise and local marketing initiatives that expand patient access, attract new patients, and improve patient adherence
Develop and execute a cohesive strategy that combines digital and referral marketing to increase patient volume
Strengthen local marketing capabilities to ensure each partner clinic can attract and retain patients effectively
Drive initiatives that improve patient engagement and follow-through across the full care journey
Elevate the visibility and reputation of Thrive’s partner practices through coordinated brand and digital strategies
Maintain a consistent enterprise voice while celebrating local practice identities
Support new clinic openings, new provider launches, and brand transitions through strong marketing activation plans
Enhance brand awareness and trust through positive online presence, reviews, and reputation management
Create scalable systems and tools that enable local execution and measurable performance
Develop and manage a scalable website platform that converts traffic into appointments
Implement CRM, listings, and automation tools to streamline communication and lead tracking
Establish processes for monitoring campaign performance, digital traffic, and patient conversion outcomes
Collaborate with operations, technology, and practice leaders to align marketing priorities with clinical and business goals
Partner with RDOs and Practice Managers to tailor marketing strategies to local needs
Build alignment between marketing and operational capacity to ensure campaigns translate to sustainable growth
Support Thrive’s 'provider-first' mission by developing marketing programs that help clinicians thrive in practice
Qualification
Required
7+ years of marketing experience, preferably within a multi-site, healthcare, or consumer-services organization
Proven success driving growth through both digital and traditional marketing channels
Strong analytical skills and data literacy; experience with Excel, analytics tools, and dashboard reporting
Experience managing agencies, budgets, and vendor relationships
Demonstrated success in leading website management, SEO/SEM, and digital campaigns
Excellent written and verbal communication skills; ability to translate complex strategies into clear action
Bachelor's degree in marketing, communications, or business required
Preferred
MBA preferred
Company
Thrive Physical Therapy Partners
Thrive Physical Therapy Partners provides non-clinical business support services to physical therapists, patients, and staff.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Justin Novinger
Chief Operating Officer
Matt Frankenfeld
Chief Development Officer (CDO)
Company data provided by crunchbase