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L'Oréal · 1 day ago

Manager, Brand Engagement, essie

New York, NY

Full-time

Hybrid

Mid, Senior Level

$98K/yr - $140K/yr

4+ years exp

L'Oréal is a global leader in beauty, dedicated to offering the best in beauty products. The essie US Brand Engagement Team is seeking a strategic and creative marketer to oversee influencer marketing activations and build relationships that drive brand love and share of influence.

BeautyConsumer GoodsCosmetics

H1B Sponsor Likely

Responsibilities

End to end management of all paid influencer campaigns in partnership with agency (campaign briefing, campaign execution, creator casting, brief casting, content review)

Co-lead all advocacy boosting and any other asset needs for paid media inclusive of content trafficking, media performance + monitoring

Identify new and emerging influencer talent, while simultaneously maintaining and growing relationships with key influencers and pros

Oversee influencer negotiation/contracting and briefing with agency

End to end management of mailer/seeding strategy, including briefing, timeline, production, execution, reporting with different agency partners

Support event strategy to create unique brand experiences that build love and fuel advocacy

Liaise with PR agency/production company and lead all communication and feedback

Oversee development of invite lists, event ROS, attendee face sheets, etc

Work closely with PR agency to ensure they have all necessary materials and assets to drive brand and product press coverage

Support in all external partnerships planning

Fluent in all influencer and social platform tools and reports such as: Traackr, MIM, SOI, NetBase, RivalIQ, etc. to analyze and share findings

Fluent in all internal tools and ways of working such as: Ironclad, MyMarket, Values Match, etc

Support team with social/content needs when necessary

Assist team with development of reports and presentations

Analyze and share insights from the L’Oreal USA CDMO/COE reports that highlight influencer activity internally and externally

Oversee competitive analysis reporting to ensure essie is positioned as a leader in the space

Qualification

Influencer RelationsSocial Media ManagementPublic RelationsBudget ManagementData AnalysisManagerial ExperienceMulti-taskPassion for Beauty IndustryFluency in Social PlatformsMicrosoft ApplicationsCommunication SkillsNegotiation SkillsTeam Collaboration

Required

4-6 years of experience in Influencer Relations, Social Media, and/or PR/communications in agency or in-house, excluding internships. Experience in beauty a plus

Bachelor's degree in related field

Expert in social and digital landscape

Strong written, oral, and interpersonal communication skills

Well-versed in the influencer space, including familiar with key talent and content trends

In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms

Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team

Strong understanding and passion for the beauty and cosmetic industry

Strong understanding in budget management

Ability to prioritize and multi-task

Ability to analyze data in terms of conversion and content performance

Experience with negotiation and managing vendors and partners

Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics

Ability to travel when needed

Preferred

Managerial experience preferred (either direct report and/or management of agency)

Benefits

Medical

Dental

Vision

401K

Pension Plan

Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Company

L'Oréal

Glassdoor4.0

No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).

Founded in 1995

Petaling Jaya, Selangor, MYS

10001+ employees

https://www.loreal.com/en/malaysia/

H1B Sponsorship

L'Oréal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (1)

2023 (6)

2022 (1)

2021 (3)

2020 (2)