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Vertex Inc. · 1 day ago

Senior Manager, Alliance Partner Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

$132K/yr - $171K/yr

10+ years exp

Vertex Inc. is seeking a Senior Manager of Alliance Partner Marketing, a global strategic and operational leadership role. This position is responsible for driving co-marketing strategies with Alliance partners and overseeing campaign execution and performance optimization.

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Responsibilities

Define and lead co-marketing strategies for alliance partners, aligning with global demand and sales priorities

Focus on Tier 1/strategic alliances and technology partners, with scalable motions for Tier 2/advisory practices as needed

Lead joint GTM planning with partner sales leaders and ecosystem executives to synchronize marketing calendars, investments, and shared KPIs

Translate corporate and solution messaging into partner-ready narratives and 'better together' plays

Develop and maintain 1:1 relationships with key marketers for priority partners

Guide teams on joint thought leadership opportunities (e.g., publications, webinars)

Oversee co-marketing campaign execution, including joint digital activations, events, webinars, executive sessions, content syndication, and thought leadership programs

Ensure campaigns are executed on time and deliver measurable pipeline impact

Manage and mentor a team of Partner Marketers aligned to alliance partners, building repeatable frameworks, playbooks, and templates for partner co-marketing execution

Act as the escalation point for campaign prioritization, co-branding approvals, and MDF allocation decisions

Track and report performance across partner campaigns (pipeline contribution, MQLs, MDF ROI)

Apply AI and analytics to optimize targeting, budget allocation, and campaign performance in real time

Maintain feedback loops with partners, Sales, and Field teams to continuously improve joint programs

Qualification

Global partner marketingMulti-touch campaignsData & AI-driven optimizationCRM applicationsAnalytical skillsTeam leadershipStakeholder collaborationSkilled communicatorCampaign management

Required

Proven experience leading global partner marketing strategies for alliance partners

Expertise in managing multi-touch campaigns (digital, events, co-branded content, webinars)

Strong ability to translate demand strategy/plans into joint partner-ready plays

Team leadership and stakeholder collaboration across Sales, Alliances, Field, and Marketing Ops

Skilled communicator, comfortable influencing partner executives and internal stakeholders

Data & AI-driven optimization: pipeline attribution, campaign ROI analysis, MDF effectiveness tracking

Proficient in leveraging AI/automation for targeting, budget allocation, and campaign personalization

Strong analytical skills to identify high-performing plays and recommend scalable best practices

Experience driving the adoption of new processes, tools, and workflows across global teams

Bachelor's degree in marketing, Science, Business Administration or equivalent

10+ years of experience with marketing, business development, and/or product management in the high-tech, IT, or enterprise software space

4+ years of people leadership responsibilities

Previous track record of successful partner marketing program execution with measurable results

Proficiency with CRM-related applications (preferably Salesforce)

Benefits

Vertex Bonus Plan (VOB)

Role-specific sales commission/bonus

Equity grants

Company

Vertex Inc.

The rapid changes taking place in today’s global business, technology, and regulatory environments are having a compounding effect on the complexity of indirect tax management and putting more pressure on the corporate tax function than ever before.

Founded in 1978

King Of Prussia, Pennsylvania, USA

1001-5000 employees