Home Instead · 1 month ago
Business Development Advisor
Houston, TX
Contract
Onsite
Entry, Mid Level
1+ years expHome Instead is the world's leading provider of in-home care for older adults, focusing on individualized care. The Business Development Advisor plays a strategic role in driving business growth by building relationships with healthcare providers and community partners to increase referrals and client acquisition.
Elder CareElderlyHealth CareProfessional Services
Responsibilities
Develop and execute targeted sales strategies to increase market share and client acquisition
Analyze market trends, competitive activity, and industry developments to identify growth opportunities
Achieve inquiry generation and referral targets through strategic follow-up and market analysis
Build and maintain strong relationships with healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians
Represent Home Instead at industry events, health fairs, professional conferences, and community meetings
Develop and execute local marketing campaigns to increase brand visibility and engagement
Conduct high-impact sales presentations and face-to-face meetings with healthcare professionals and community partners
Educate referral sources on Home Instead’s value proposition and tailor solutions to client needs
Maintain accurate records of sales activities, referral sources, and conversion rates in CRM software (e.g., Salesforce)
Track and report on key performance indicators (KPIs) and sales goals
Prepare and deliver monthly/quarterly presentations to Home Instead management
Collaborate with leadership to create and implement sales and marketing plans
Partner with care coordinators and client service managers to ensure a seamless client onboarding experience
Build strategic partnerships with community organizations and industry stakeholders to strengthen market presence
Perform consultative sales processes, including outreach, referral qualification, and conversion
Provide support by conducting in-home care consultations and assisting with new care starts as needed
Provide feedback on market trends and business development opportunities to internal teams
Ensure compliance with industry regulations and company policies
Align business development strategies with overall business objectives
Qualification
Required
A minimum of one year's experience working in the Texas Medical Center (TMC) in home care, health care or senior-related industry is required
Existing relationships within TMC with local healthcare providers and medical communities
Proven track record of meeting or exceeding sales targets and building professional relationships
Strong networking, presentation, and relationship-building skills
Ability to operate independently and manage a high level of field-based activity
Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite
Valid driver's license and reliable transportation required
Excellent communication skills, both verbal and written
Experience with the TMC market
Experience in a quota carrying role
Experience in an outside field sales role
Preferred
Experience in home care, hospice, senior living, or home health sales
B2B and B2C sales experience in healthcare or senior services
Knowledge of and private pay home care and VA services
Existing relationships with senior living communities
Experience working with healthcare referral sources
Bilingual abilities (preferred)
Benefits
Uncapped bonus structure
Covered expenses (dedicated cell phone, TMC parking, marketing collateral, marketing events)
Paid training (CRM, Home Instead, etc.)
Monthly Sales Lab
Coaching Resources
Company
Home Instead
Home Instead provides various senior services including chronic condition support.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Unigestion
2021-09-20Private Equity
2021-08-06Acquired
Leadership Team
Bert Copple
Chief Executive Officer
Carol Hitchcock
Franchise Owner and CEO
Recent News
2025-12-11
2025-12-04
2025-11-03
Company data provided by crunchbase