Confidential · 1 month ago
Brand & Partnerships Director
Confidential company is seeking a Brand & Partnerships Director to lead brand governance and social media strategy while driving revenue growth. The role focuses on ensuring brand consistency across platforms and creating strategies that convert audiences into paying customers.
Marketing & Advertising
Responsibilities
Own the company brand across all touchpoints — product development, social, affiliate content, and events
Develop and enforce brand guidelines and toolkits to maintain consistent tone, look, and feel
Collaborate with creative, product, marketing and sales teams to ensure all assets support both brand integrity and revenue goals
Develop and execute a results-driven organic social media strategy designed to grow reach, engagement, and conversions
Create content that drives measurable revenue, including lead generation, sales, and upsell opportunities
Monitor metrics and analytics to track performance, optimize campaigns, and tie engagement to financial outcomes
Manage paid collaborations with influencers or partners to drive ROI-positive campaigns
Manage relationships with influencers, and external collaborators
Design campaigns that directly contribute to sales and revenue growth
Track and optimize performance of all partner programs to maximize return on investment
Plan and execute brand-aligned events that generate awareness, engagement, and revenue opportunities
Coordinate all logistics, marketing materials, and promotion to ensure events are ROI-driven
Work closely with marketing, sales, product, and creative teams to align initiatives with business objectives
Serve as the go-to resource for brand strategy, ensuring all campaigns contribute to revenue targets
Qualification
Required
5+ years of experience in brand management, marketing, or social media leadership, ideally in a revenue-driven environment
Proven success creating social media strategies that drive measurable revenue
Experience managing affiliates, influencers, and third-party vendors
Comfortable translating brand initiatives into financial outcomes and ROI
Strong project management, analytical, and communication skills
Preferred
Event planning and execution experience a plus