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Emerald · 1 week ago

Campaign Manager, Demand Generation

Atlanta Metro

Full-time

Hybrid

Mid Level

$60K/yr - $70K/yr

3+ years exp

Emerald is the largest U.S.-based B2B event organizer, and they are seeking a client-focused Campaign Manager for Demand Generation to manage client relationships and project execution across their demand gen portfolio. The role involves hands-on client management, product optimization, and ensuring exceptional campaign delivery and client satisfaction.

ContentEventsMarketing

Hiring Manager

Kate Salava

Responsibilities

Lead campaign kickoff calls, mid-campaign check-ins, and campaign recap calls with clients

Host live webinars and virtual events, ensuring seamless execution

Build strong client relationships and serve as primary point of contact throughout campaign lifecycle

Proactively communicate status updates and address client questions or concerns

Optimize campaigns for best-in-class client results

Analyze campaign performance data to identify trends, insights, and optimization opportunities and provide feedback back to clients, sellers, and the fulfillment team

Manage end-to-end project execution for demand gen campaigns, ensuring on-time, quality delivery

Interface with DMS teammates, account teams, customer success teams, and clients

Coordinate with internal teams to ensure smooth campaign handoffs and execution

Track campaign progress and identify potential delays or issues

Maintain comprehensive project documentation and campaign records

Ensure all deliverables meet quality standards and client expectations

Support leadership in developing product strategy and client strategy initiatives

Contribute to process improvement projects and operational optimization

Leverage technology, AI agents, and automation tools to enhance campaign efficiency

Identify opportunities to improve client experience and campaign performance

Qualification

Demand generation experienceWebinar managementProject management skillsB2B marketing knowledgeData analysis skillsMarketing technology proficiencyCommunication skillsClient relationship managementProcess improvementCRMAI applicationsOrganizational skillsAttention to detailPresentation skills