Vibram Group · 1 month ago
Associate Marketing Manager, Northeast
Boston, MA
Full-time
Hybrid
Mid Level
3+ years expVibram Corporation is a dynamic company focused on innovation and community engagement. They are seeking an Associate Marketing Manager to represent the brand in the Northeast region, focusing on regional marketing, retail engagement, and event programming to enhance brand visibility and consumer connection.
CRMInformation TechnologyRobotics
Responsibilities
Act as Vibram’s local face in the Boston area, leading regional partnership marketing and grassroots activations
Identify opportunities to increase Vibram brand awareness and engagement in the region through co-op marketing, PR, retail activations, community partnerships, and grassroots events
Collaborate with the local sales team to identify commercial opportunities for the marketing team
Develop an annual marketing channel plan for regional footwear partners to increase product visibility and consumer engagement
Plan and execute regional community events that deliver high-impact brand visibility
Manage event logistics, vendor relationships, local event budgets, and post-event reporting
Travel to national and regional events, supporting brand activations and retail trainings
Lead retail training sessions, brand clinics, and consumer events to build Vibram brand awareness
Serve as a brand ambassador, educating consumers, retailers, and partners on Vibram products, technologies, and sustainability initiatives
Partner with retail accounts to support in-store promotions, merchandising, and activation plans that drive sell-through
Monitor the regional retail landscape, providing regular market insights to the broader marketing team
Execute merchandising strategies and manage point-of-purchase materials at retail locations
Plan and manage events, trainings, partner visits, and workshops in Boston office
Oversee the local events calendar and communicate updates to internal teams
Engage with Boston’s creative community and local footwear professionals by attending networking events and building partnerships
Collaborate with local organizations to co-create innovative programs that foster brand connection
Work closely with the internal marketing team to promote events via social media, email, and print materials
Qualification
Required
Minimum of 3 years' experience in retail, event planning, or marketing, preferably in the footwear industry
Bachelor's degree in Marketing, Communications, or a related field (preferred)
May require participation in physical activities such as hiking or trail running, with or without reasonable accommodation
Strong public speaking and presentation skills with a training-oriented mindset
Passion for community engagement and creating memorable brand experiences
Excellent time management, attention to detail, and problem-solving skills
Proficiency in Microsoft Office (Word, Excel, Outlook) and basic project management tools
Benefits
Competitive total rewards package
Relaxed and collaborative work environment
Energizing culture that supports continuous learning and professional development
Company
Vibram Group
Vibram is the world leader in the production and sales of high performance rubber outsoles in the sport, leisure, industrial, orthopedic and repair markets.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Fabrizio Gamberini
Global Chief Brand Officer & President Vibram Corporation
Recent News
2025-11-08
2025-10-09
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