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The California State University · 3 weeks ago

Marketing Communications Strategist (Marketing Communications Professional III)

Fullerton, CA

Full-time

Onsite

Mid, Senior Level

4+ years exp

California State University, Fullerton is a leading campus dedicated to student success and community engagement. The Marketing Communications Strategist will develop and implement comprehensive marketing and communication plans to promote the college’s programs and initiatives, while also serving as the college’s lead storyteller and communications liaison.

EducationHigher EducationUniversities

Culture & Values

No H1B

Responsibilities

Develop and implement comprehensive marketing and communication plans that promote the college’s programs, people, and priorities across web, digital, and print platforms

Research, write, and publish feature stories, press releases, and news items

Oversee and maintain the college website

Work with Social Media Analyst and Media Production Specialist to help maintain social media presence

Develop creative materials that advance the college’s mission and enhance its visibility

Ensure that all marketing materials and communication strategies align with CSU and CSUF brand standards, accessibility (ATI) compliance, and the college’s strategic goals

Conduct media outreach to build relationships and university credibility with the media

Qualification

Marketing strategyCommunications planningPublic relationsContent creationMedia outreachAnalytical skillsProject managementStorytellingEvent planningPhotography skillsVideo production skillsInterpersonal skills

Required

Equivalent to a bachelor's degree in a related field and four years of relevant experience

Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis

An advanced degree in a related field may be substituted for the required experience on a year-for-year basis

Works independently under general supervision, performs advanced work by exercising significant authority for most marketing and communications projects and responsibilities

Projects involve the execution of public affairs, media relations, publications, and marketing programs

Applies professional knowledge or expertise in one or more specialty area, including developing and implementing strategic marketing and/or communication plans and initiatives

Demonstrates advanced discernment in selecting methods and techniques for obtaining solutions

Often accountable for smaller programs/projects or a major portion of a larger program/project

Oversees complex projects and initiatives to promote the university's brand image and reputation

In collaboration with management, assesses, formulates, and evaluates marketing programs, processes, and procedures

Decision-making is based on marketing and communication best practices, standards, and guidelines; university policy; and overall marketing strategies and goals

The work involves daily contact with university management, members of the media, and other key constituencies

Conducts media outreach to build relationships and university credibility with the media

Handles multiple work priorities and may provide lead work direction with accountability for results

Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles

Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events

Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage

Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives

Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results

Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints

Ability to analyze and select pertinent facts and integrate them into communication vehicles

Strong story development and journalistic writing skills, as well as advanced editorial skills

Knowledge of interview techniques and the ability to define and deliver media messages

Working knowledge of marketing and research techniques and methods

Ability to apply market research to identify communication needs and target audiences

Ability to apply appropriate statistical techniques and methods to research

Advanced public and internal relations skills to effectively represent the university, engage and collaborate with internal stakeholders, and manage and/or negotiate vendor partnerships

Advanced communication and interpersonal skills to build and foster strong relationships as well as drive change initiatives

Advanced skill in mentoring or overseeing the work of others

Advanced skill to appropriately use technology and relevant event planning and management tools

A background check (including a criminal records check) must be completed satisfactorily and is required for employment

Preferred

Experience in higher education or non-profit communications

Photography and/or video production skills

Familiarity with CSU and CSUF branding and accessibility (ATI) standards

Demonstrated success in developing strategic communication campaigns and measuring engagement outcomes

Benefits

Employee Wellness Program

Company

The California State University

Glassdoor4.1

The California State University is the largest system of four-year higher education in the country, with 22 campuses, 56,000 faculty and staff and more than 450,000 students.

Founded in 1947

Long Beach, California, USA

10001+ employees