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Penske Logistics · 3 weeks ago

Remarketing Customer Engagement Coordinator

ATTN: VCL REMARKETING, Reading, PA, 19605, US

Full-time

Onsite

New Grad, Entry Level

Penske Logistics is the largest seller of commercial vehicles in North America, seeking a Customer Engagement Coordinator to support innovative marketing campaigns. The role focuses on enhancing customer interactions through diverse channels and leveraging technology to improve customer experience and generate leads.

LogisticsSupply Chain ManagementTransportation

Responsibilities

Plan, execute, and optimize customer engagement campaigns across multiple channels to achieve business objectives

Work with aggregator sites to optimize their capabilities and listings accuracy

Collect, analyze, and report on aggregator partners & other customer engagement data to identify trends, measure campaign effectiveness, and provide actionable insights, as well as ensure accuracy of vehicle listings and Penske’s presence across the web

Support Salesforce activities, including assisting with support tickets, campaign execution and reporting, and collaborating with relevant teams

Identify opportunities to improve customer engagement and drive innovation through research, testing, and implementation of new strategies

Other projects and tasks as assigned