Cypress HCM ยท 2 weeks ago
ABM & Lifecycle Marketing Manager
United States
Contract
Remote
Mid, Senior Level
$50/hr - $54/hr
4+ years expCypress HCM is seeking an experienced contract marketer to lead targeted Account-Based Marketing initiatives for high-priority enterprise accounts. The role focuses on designing and executing personalized ABM programs and contributes to lifecycle and email marketing efforts to enhance engagement and support pipeline creation.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Design and execute 1:1 and 1:few ABM programs for strategic enterprise accounts across channels including paid social, email, direct mail, events, executive experiences, and intent-driven outreach
Develop personalized messaging frameworks, content assets, and tailored experiences aligned to account priorities and buying committee needs
Leverage account-level engagement, behavioral data, and intent signals to trigger timely, relevant campaigns
Partner closely with Sales to support executive events, VIP experiences, and bespoke account engagement strategies
Collaborate with account teams to build account plans, identify expansion opportunities, and activate targeted programs that open doors and move deals forward
Measure and report on ABM performance, including engagement, account coverage, event effectiveness, and pipeline influence; use insights to iterate and improve
Work with regional and cross-functional teams to operationalize and scale ABM programs across markets
Support the development and optimization of lifecycle and email nurture programs
Assist in building segmented, automated journeys aligned to personas, buying stages, and intent signals
Continuously refine messaging, workflows, and reporting to improve engagement and conversion rates
Qualification
Required
4+ years of experience in B2B SaaS or product-led growth environments, with at least 2 years focused on Account-Based Marketing
Hands-on experience with CRM, marketing automation, and intent platforms such as Salesforce, HubSpot, Demandbase, Clay, or similar tools
Proven ability to execute multi-channel ABM campaigns in close partnership with Sales and other cross-functional teams
Strong written and verbal communication skills, with experience crafting messaging for senior and executive audiences
Experience managing campaigns, reporting, and automation within HubSpot and Salesforce
Solid understanding of lifecycle marketing, email personalization, and nurture best practices
Company
Cypress HCM
Cypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Lillig
CEO
Philip Oommen
CFO
Company data provided by crunchbase