Roo · 1 month ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $120K/yr
4+ years expRoo is a pioneering B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology. The Lifecycle Marketing Manager will own the end-to-end lifecycle strategy for Roo’s Full & Part-Time Hiring program, focusing on designing personalized communications to guide users from casual shifts to long-term career commitments.
FreelanceHealth CareHospitalVeterinary
Responsibilities
Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians
Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire
Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel
Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience
Own the communication experience across the entire full and part-time placement funnel:
Vets and Techs: Introduce full and part-time placement as a path, nurture interest, celebrate match moments, and support post-hire transitions
Hospitals: Surface high-potential candidates, guide them through relief-to-hire, and ease hiring logistics
Segment users based on hiring intent and behavior (e.g. shift history, message engagement, hiring signals)
Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers
Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences
Test and iterate messaging frameworks that resonate emotionally and practically: 'Ready to find your perfect hospital?' 'Still thinking about Jessi from last Thursday’s shift?'
Balance inspirational storytelling (matchmaker magic) with clear next-step CTAs and business outcomes
Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation
Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities
Run experiments and A/B tests to improve messaging, conversion rates, and program uptake
Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product features, hospital workflows, and user support needs
Partner with Sales and Account Managers to identify lifecycle plays that increase placement conversion and satisfaction
Contribute to the overall growth of Roo’s Full & Part-Time Hiring offering by bringing a lifecycle lens to strategy conversations
Qualification
Required
4+ years of experience in end-to-end lifecycle strategy and ownership, CRM, or engagement marketing — ideally within B2B2C, marketplace, or staffing/recruiting environments
Proven experience in a startup or tech environment, with comfort operating in fast-paced, ambiguous contexts where priorities can shift quickly
A strong track record of designing new and scaling cross-segment lifecycle programs — ideally spanning both supply (providers: vets/techs) and demand (hospitals/practice managers)
Hands-on expertise with lifecycle tools like Braze, HubSpot, or similar, and a solid grasp of behavioral segmentation, trigger-based campaigns, and experimentation frameworks
A data-driven mindset, with fluency in using campaign dashboards, A/B testing, and attribution/ROI analysis to guide decisions and optimize performance
Strong empathy for both B2B and B2C users, with an ability to design journeys that feel relevant, personalized, and human
Benefits
Accelerated growth & learning potential.
Stipends for home office setup, continuing education, and monthly wellness.
Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
401K
Unlimited Paid Time Off.
Paid Maternity/Paternity and reproductive care leave.
Gifts on your birthday & anniversary.
Opportunity for domestic travel, including for regional team building events.
Company
Roo
Roo is an online veterinary relief service platform that allows vet professionals to secure freelance work.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$16.65MKey Investors
Jackson Square VenturesFloodgate
2022-09-02Series A· $11M
2021-05-07Seed· $5.65M
2020-01-09Debt Financing
Leadership Team
Lisa Hu
Co-Founder, Former CEO
Recent News
Company data provided by crunchbase