Relay Commerce · 1 month ago
Marketing Generalist / Growth Marketing Manager
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$50K/yr - $80K/yr
5+ years expRelay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing agency partnerships to drive growth in a scaling product environment.
E-CommerceE-Commerce PlatformsSoftware
Responsibilities
Work closely with and mentor a team of 1-2 marketing professionals (SEO and content creation) - collaborating, providing guidance and feedback
Delegate work effectively, ensuring your colleagues have clear priorities and are set up for success
Build a high-performing marketing function with clear processes and accountability
Own relationships with external marketing agencies, including Webflow development, as well as paid advertising partners
Set clear expectations, deliverables, and timelines for agency partners
Evaluate agency performance, provide feedback, and make recommendations on partnerships
Manage agency budgets and ensure ROI on all external spend
Coordinate between internal team and agencies to ensure seamless execution
Own HubSpot from a marketing perspective, serving as the primary administrator and strategist
Build and optimize email workflows, lead scoring models, and nurture campaigns
Manage list segmentation, contact properties, and data hygiene
Create and maintain dashboards and reports to track marketing performance
Implement marketing attribution and ensure proper tracking across all campaigns
Train team members on HubSpot best practices and optimization
Research and recommend which industry events, conferences, and webinars Flockler should target for maximum impact
Coordinate event preparation including booth design, collateral, demos, and promotional materials
Support the General Manager with presentation preparation, talking points, and event strategy
Execute post-event campaigns including lead nurturing, follow-up sequences, and performance analysis
Track event ROI and use insights to inform future event strategy
Run the weekly marketing meeting, setting priorities and driving accountability across all initiatives
Oversee and prioritize the marketing roadmap, ensuring execution is timely and aligned with business objectives
Own design requirements and coordinate with internal teams and agencies to deliver high-quality assets
Track marketing spend and ROI in collaboration with the General Manager
Lead the planning and execution of product launches, feature releases, and campaigns
Develop positioning and messaging for new features and use cases
Create launch assets including landing pages, email campaigns, sales enablement materials, and case studies
Partner with Customer Success and Account Management to identify expansion and upsell opportunities
Own the marketing website (Webflow), ensuring content, UX, and messaging are optimized for conversions
Collaborate with SEO partners to improve search rankings and drive organic traffic
Test and refine website messaging, CTAs, and landing pages to improve engagement and lead capture rates
Manage content calendar and coordinate blog posts, case studies, and resource creation
Build and execute multi-channel campaigns (email, paid, content) to drive MQLs and pipeline
Develop automated email workflows to nurture leads at different funnel stages
Work with paid advertising partners to optimize campaigns and improve CAC/LTV metrics
Implement attribution tracking to measure campaign impact across channels
Set, monitor, and report on key metrics like MQLs, pipeline contribution, website conversion rates, and campaign ROI
Use insights from Google Analytics, HubSpot, and other tools to continuously iterate and improve performance
Present marketing performance updates to leadership and cross-functional stakeholders
Qualification
Required
Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
Technical Proficiency: Hands-on experience with Webflow (or similar CMS), Google Analytics, and project management tools
Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross-functional teams
Go-To-Market Expertise: Experience launching products or features and executing integrated marketing campaigns
Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth
Preferred
Experience building and scaling a marketing function from 0 to 1
Familiarity with social media marketing, user-generated content, or martech industry trends
Understanding of B2B SaaS sales cycles and pipeline metrics
Experience with trade show logistics, booth management, and event sponsorships
Knowledge of marketing tech stack integrations and data flows
“Get stuff done” Attitude - demonstrated ownership, initiative, and motivation
Comfortable working in a fast-paced, startup or growth-stage environment where priorities evolve quickly
Strong work ethic and ownership. Self-motivated, detail-oriented, and proactive in driving projects forward
Benefits
Flexible Time Off
Public Holidays Off
Paid Parental Leave
Work From Home Stipend
Therapy/Mental Health Reimbursement
Co-working Space Allowance
Company Swag
Company
Relay Commerce
Relay Commerce is an e-commerce enablement platform offering personalized messaging, social commerce, and customer retention solutions.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$27MKey Investors
Primary Venture PartnersTriplePoint Capital
2022-05-01Seed· $6.25M
2022-05-01Debt Financing· $20M
2021-12-01Pre Seed· $0.75M
Leadership Team
Austin Simon
Chief Operating Officer and Co-Founder
Recent News
2025-02-14
Company data provided by crunchbase