Merkle · 1 day ago
Vice President, Retail and Marketplace Analytics
New York, United States
Full-time
Hybrid
Director/Executive
$196K/yr - $316K/yr
12+ years expMerkle is an agency seeking a Vice President of Retail and Marketplace Analytics to lead their analytics offerings and drive innovative solutions for clients. The role involves setting the vision and strategy for the analytics team, ensuring delivery excellence, and developing best-in-class services while managing a cross-disciplinary team.
AdvertisingMarketing
Responsibilities
Set vision for Retail and Marketplace Analytics team, ensure offerings are innovative and address challenges impacting Retail and Marketplace industry and exploit emerging technology trends and partnership opportunities
Partner with Client Success, Growth teams and Capability Leaders to craft integrated solutions in support of client's business objectives. Be a key part of pitch teams to grow analytics business within the Retail and Marketplace vertical
Ensure delivery excellence for Retail and Marketplace client portfolio. Lead teams in defining and delivering measurement roadmaps, data visualizations media mix optimization, multi-touch attribution, digital/TV attribution, customer segmentation/modeling and AI/genAI applications
Lead recruiting, staffing, training and career development planning. Cultivate learning mindset to ensure team stay up to date with industry trends and future-proof
Qualification
Required
12+ years of relevant Analytics experience
5+ years in the Retail and Marketplace space
Bachelor's degree in data analytics, data science, statistics or other quantitative disciplines
Senior-most contact for analytics at client-side or marketing/advertising agencies; experience managing analytics teams and delivering for a portfolio of clients, expertise in presenting to clients
Experience mentoring a staff from entry-level to senior roles
Experience delivering clear, strategic presentations to C-level clients and agency executives
Experience guiding strategic thinking and leadership for data analytics, insights and innovation and evolving clients' measurement capabilities across various stages of data and business maturity
Familiarity with statistical concepts, machine learning and AI / Gen AI, with hands-on expertise in two or more of the following areas: Customer Analytics, Advanced Measurement and Attribution, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI
Working knowledge of relational databases, machine learning/AI techniques and programming languages (e.g., SQL, R, and Python) and clean room solutions and technologies
Experience with data sourcing, evaluation, onboarding and integration
Familiarity with setting up and measuring a Retail Marketplace
Understanding of Ad/MarTech landscape across all digital and non-digital channels and their advantages/limitations
Preferred
Master's degree in data analytics, data science, statistics or other quantitative disciplines
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
Merkle
Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.
10001+ employees
H1B Sponsorship
Merkle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (67)
2023 (58)
2022 (56)
2021 (85)
2020 (81)
Funding
Current Stage
Late StageTotal Funding
$123.54MKey Investors
TCV
2016-08-08Acquired
2016-03-08Series Unknown· $10M
2015-08-14Series Unknown· $5.67M
Leadership Team
Amanda Gessert
Senior Vice President, Analytics
Jen Todd Gray
SVP, GM Promotions & Gamification / Head of Experience Creative
Recent News
2025-09-17
Company data provided by crunchbase