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Phathom Pharmaceuticals · 3 weeks ago

Manager Commercial Analytics

Florham Park, NJ

Full-time

Hybrid

Mid Level

$130K/yr - $160K/yr

3+ years exp

Phathom Pharmaceuticals is a biopharmaceutical company dedicated to transforming the treatment of gastrointestinal diseases. The Manager, Advanced Commercial Analytics, will be responsible for developing and implementing advanced analytics solutions to support healthcare professional engagement and digital marketing initiatives.

BiotechnologyPharmaceutical

Comp. & Benefits

Responsibilities

Build and deploy predictive models, propensity models, segmentation, behavioral scoring, and machine learning solutions to support commercial strategy

Develop HCP and consumer journey analytics to quantify behavior across personal and non-personal promotion, digital marketing, DTC media, and field engagement

Identify meaningful behavioral patterns, triggers, and engagement pathways to support brand and omnichannel strategies

Develop, operationalize, and refine NBA algorithms, rules-based systems, propensity scores, and engagement triggers

Integrate NBA recommendations into CRM systems (e.g., Veeva CRM) and digital execution platforms

Conduct ongoing measurement, performance monitoring, and tuning of NBA models to improve accuracy and impact

Support the development and execution of marketing mix analytics (MMA) to quantify channel effectiveness and promotion ROI

Build and operationalize optimization workflows that recommend optimal channel mix, spend levels, and engagement strategies

Develop scenario and simulation tools to support annual planning, omnichannel planning, and tactical decision-making

Leverage the existing enterprise data engineering and cloud ecosystem (Snowflake, AWS Redshift) to access, transform, and operationalize analytical datasets

Partner with data engineering teams to refine datasets, improve data quality, and enhance analytical feature stores

Ensure all analytics workflows are efficient, scalable, and aligned with enterprise architecture

Build dashboards and visual analytics using Power BI to communicate key insights and performance metrics

Translate analytical findings into clear, actionable insights for Marketing, Sales, Digital, and Commercial Insights teams

Support the implementation of measurement frameworks and automate reporting workflows where appropriate

Work directly with brand team, digital team, field team, and commercial insights to translate analytics into execution-ready strategies

Participate in omnichannel testing and measurement initiatives, supporting the validation of new tactics and channels

Ensure analytics solutions align with brand objectives, customer needs, and cross-functional priorities

Qualification

Advanced analyticsMachine learningPredictive modelingPythonSQLPower BIOmnichannel analyticsPharmaceutical datasetsCommunicationCross-functional collaboration

Required

At least 3 years of experience in commercial analytics, advanced analytics, omnichannel analytics, or digital marketing analytics in pharma/biotech or healthcare

Strong hands-on analytics skills with experience implementing advanced analytical models, segmentation, scoring, and journey analytics

Expertise in Python, R, SQL, and visualization tools such as Power BI

Experience using and interpreting pharmaceutical datasets including IQVIA, Symphony, claims, CRM data, and digital marketing datasets

Demonstrated ability to translate analytical outputs into clear, actionable business recommendations

Strong communication skills and ability to work collaboratively across Marketing, Digital, Insights, Sales, and IT