Creative Cove Inc. · 1 week ago
Media Manager
Framingham, MA
Contract
Onsite
Senior Level
7+ years expCreative Cove Inc. is seeking a Sr. Media Manager with extensive experience in media, particularly in digital channels. The role involves developing media strategies, managing media investments, and collaborating with various partners to enhance brand visibility and effectiveness across multiple platforms.
Staffing & Recruiting
Hiring Manager
Kaitlyn Murphy
Responsibilities
Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
Serves as key day-to-day liaison with paid media agency
Sharing/Collaboration with Domestic and Global partners on plans & learnings
Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions
Meets with existing and prospective media vendors to evaluate future media opportunities
Oversees holistic budget to be executed by team
Responsible for sharing integrated media plans to key stakeholders
Manages upfront investment, paid partnerships, and key vendor relationships
Oversees holistic digital strategy driving in-store sales
Oversees grand openings, local, and multi-cultural plans
Partners with consumer insights and agency partners to execute cross-channel measurement studies
Represent paid media strategy for annual and ad hoc planning processes
Continuously monitors campaign & provides optimizations
Leads quarterly look-backs & establishes best practices
Qualification
Required
Bachelor's Degree or similar marketing experience
A minimum of 7+ years of experience in media
Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search)
Strong experience optimizing media channels and establishing testing approaches and analytics experience
Effective verbal and written communication on all levels and both internally and externally
Experience working with outside agencies and vendors
Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements
Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
Excellent working knowledge of Excel and PowerPoint
Strong analytical experience and proven critical thinking
Preferred
Knowledge of retail business a plus
Company
Creative Cove Inc.
Creative Cove Inc.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase