Atlas · 2 weeks ago
Global Product Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expAtlas is a global provider of HR and compliance services that facilitates international talent management. The Global Product Marketing Manager will be responsible for positioning, messaging, and go-to-market strategies to drive global adoption and revenue growth of AtlasHXM's products.
Financial ServicesManagement ConsultingSoftware
Responsibilities
Craft compelling value propositions and messaging frameworks tailored to buyer personas. And designed to drive new Atlas platform feature adoption
Lead integrated launch plans for new features and product releases across global markets, working closely with Product, Sales, Customer Success, and Integrated Marketing teams. Including, collaborating with marketing intelligence on our positioning story to analyst and ranking sites
Collaborate with marketing intel to conduct deep market research, competitive intelligence, and win/loss analysis to inform product direction and differentiation and be closely connected with the voice of our customer
Partner with Sales Enablement to build global sales enablement tools including battle cards and product collateral as well as support key sales messaging
Collaborate with internal content team and performance marketing agency to create product-focused assets (eBooks, case studies, videos, thought leadership) that drive awareness and demand
Partner with Customer Success and Field Marketing to enhance customer experience and adoption throughout the lifecycle, including referral and expansion programs
Define KPIs, measure campaign effectiveness, and iterate on strategies for continuous improvement
Qualification
Required
5-7 years' experience, with 3+ years of experience in global B2B SaaS product marketing, preferably in HR tech or EOR space
Strong understanding of product marketing fundamentals—positioning, competitor research, messaging, GTM, enablement
Outstanding communicator with a strategic mindset and a sharp eye for data and results
Comfortable working across time zones and cultures in a high-growth environment with a focus on cross-department collaboration
Passion for simplifying complexity and telling
Benefits
The opportunity to work with a purpose — simplifying global expansion across borders and cultures
A diverse and inclusive environment
Country-specific benefits
Flexible PTO
Your birthday off and a day for you to volunteer and give back to the organization of your choice
Generous Parental Leave Program
Growth and development opportunities with access to a top learning content provider
The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.
Company
Atlas
Atlas is a technology platform that helps companies expand across borders, onboard talent, manage compliance, and pay their global workforce
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$220MKey Investors
Sixth StreetGuidepost Growth Equity
2022-09-15Series B· $200M
2020-08-14Series A· $20M
Leadership Team
Jim McCoy
Chief Executive Officer
Recent News
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