This job has closed.

Aquent · 1 week ago

Marketing Analyst (Paid Search) [206635]

United States

Full-time

Remote

Entry, Mid Level

$49/hr - $55/hr

2+ years exp

Aquent is a global leader in entertainment and media, seeking a Marketing Analyst specializing in paid search to enhance audience growth and engagement. This role involves developing and executing paid search strategies to drive subscriber acquisition and optimize marketing efficiency for a world-renowned brand.

Human ResourcesOutsourcingRecruiting

Responsibilities

Design, implement, and manage sophisticated paid search strategies across various search channels

Oversee the complete lifecycle of paid media campaigns, from strategic planning and campaign structuring to ongoing optimization and text copy refinement

Strategically allocate and optimize marketing budgets across diverse platforms and tactics to maximize return on investment

Rigorously track, monitor, and optimize campaign performance against critical key performance indicators (KPIs)

Conduct in-depth research, development, and testing of new audience segments, including retargeting, lookalikes, and custom audiences

Contribute to and support continuous creative and landing page experimentation and testing initiatives

Develop and implement robust quality assurance (QA) processes to maintain campaign integrity and performance

Collaborate effectively with analytics teams, leveraging real-time data and campaign learnings to inform strategic decisions and optimize performance

Qualification

Paid search advertisingGoogle AdsSA360Direct response campaignsStrategic planningData-driven decisionsGlobal media planningBilingual SpanishCommunication skillsFlexibility

Required

2-4 years of hands-on experience in paid search advertising

Proven experience with direct response campaigns

Deep knowledge and mastery of leading search platforms, including Google Ads, and 3rd party campaign management platforms such as SA360 (Search Ads 360) or Bing/Microsoft Ads

Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact paid social campaigns and initiatives

Demonstrated ability to strategically assess new opportunities and make data-driven decisions that lead to tangible performance improvements

Strong communication skills, a positive 'can-do' attitude, and a strong desire to achieve results

Flexibility and adaptability to thrive in a fast-paced, dynamic working environment

Bachelor's degree or equivalent work experience