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Spirit Jersey® · 1 month ago

TikTok & UGC Strategy Specialist

Orlando, FL

Full-time

Onsite

Entry, Mid Level

$65K/yr - $65K/yr

2+ years exp

Spirit Jersey is seeking a TikTok & UGC Strategy Specialist to develop and execute their TikTok Shop growth strategy. This role focuses on driving revenue through TikTok Shop optimization, creator partnerships, UGC sourcing, and product merchandising to establish TikTok as a major commerce driver for the brand.

E-CommerceFashionLifestyle

Responsibilities

Owns day-to-day management of TikTok Shop, ensuring products, collections, pricing, and promotions are optimized for maximum conversion

Builds and executes TikTok Shop growth strategies, including product pinning, live shopping integration, and conversion-focused content planning

Analyzes platform trends, algorithm behavior, and category performance to guide merchandising decisions

Manages inventory visibility, product availability, and campaign alignment with E-Commerce and Planning teams

Identifies, recruits, and manages TikTok creators, affiliates, and influencers who drive TikTok Shop sales

Distributes product samples, develops briefs, tracks deliverables, and measures sales impact

Builds a high-performing network of creators participating in affiliate programs and live shopping

Monitors creator performance, optimizing based on ROI, conversion rate, and shop impact

Sources, coordinates, and organizes UGC content from creators, customers, partners, and affiliates

Helps fill content gaps with occasional in-house videos (simple demos, product showcases, try-ons)

Works closely with social media team to supply UGC assets for ads and conversion-focused placements

Maintains a scalable library of TikTok-friendly UGC content tagged by product, style, and usage

Tests product titles, descriptions, hashtags, features, and video pairings to maximize TikTok Shop discoverability

Optimizes PDPs within the TikTok ecosystem to increase click-through and conversion

Implements platform best practices for shop campaigns, promotions, and algorithm boosts

Tracks TikTok Shop sales, affiliate revenue, funnel performance, and creator contribution

Provides weekly and monthly insights to Growth, E-Commerce, and Marketing leadership

Identifies opportunities for scale: product expansion, content formats, creator recruitment, and conversion tactics

Qualification

TikTok Shop managementAffiliate program managementSocial commerce expertiseAnalytical skillsContent productionHighly organizedData-drivenMotivated by revenue growth