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Claremont McKenna College · 1 month ago

Senior Director, Integrated Marketing

Claremont

Full-time

Onsite

Lead/Staff, Director/Executive

$100K/yr - $120K/yr

5+ years exp

Claremont McKenna College is a nationally leading institution committed to preparing students for thoughtful and productive lives. The Senior Director, Integrated Marketing will be responsible for the development and implementation of the College's marketing efforts, ensuring alignment with its mission and goals while managing various marketing initiatives.

Career PlanningEducationHigher EducationUniversities

Growth Opportunities

Responsibilities

Ensure that all communications and marketing initiatives reflect CMC’s singular mission to prepare students for thoughtful and productive lives and responsible leadership in business, government, and the professions

Produce and deliver full-channel integrated marketing products and strategies in pursuit of identified success objectives

Analyze marketing and communications operational structures and processes throughout the College and advise on strategies to improve efficiencies and accelerate outcomes

Provide direction on integration of new technologies, workflows, and marketing management tools to the benefit of the Office of Strategic Communications and Marketing, internal client teams, and the College as a whole

Produce and execute creative and inspirational integrated marketing campaigns that will accurately tell CMC stories and convey the uniqueness of this very effective and transformational environment

Collaborate closely as part of a team of editors, writers, story tellers, designers, visual artists, digital communicators, social media channel managers, and others

Build, maintain, and advance engaged audiences across the College’s social media channels through exceptional application of digital marketing strategies

Maintain and advance CMC’s brand identity, delivering work product and content that increases awareness throughout the College community of CMC’s brand attributes and adheres to brand standards

Develop budgets, after-action reports, and other business documents to guide senior leadership on success and future planning

Perform other essential duties and tasks specific to the position as may be assigned from time to time

Qualification

Integrated marketing strategiesBrand managementDigital marketingProject managementLeadership skillsCollaborationCommunication skillsOrganizational skillsTime managementInterpersonal skillsAttention to detail

Required

Bachelor's degree or equivalent combination of education and experience is required, preferably in marketing, communications, journalism, or related field

A minimum of five years of progressively responsible experience in communications and marketing, including some management and strategic, independent decision making, is required

Experience working with networked, collaborative teams in a higher education setting is preferred

A valid driver's license or equivalent alternate form of transportation to off-site meetings and events is required

Demonstrated success developing integrated strategies that drive measurable results and advance brand visibility

Exceptional writing, editing, and storytelling skills, adaptable across multiple platforms and audiences

Proficiency with digital platforms including websites, social media, and email marketing tools

Ability to identify measurable outcomes and execute marketing strategies to achieve these goals

Strong leadership skills with experience supervising staff and managing budgets

Ability to collaborate effectively across constituencies and thrive in a fast-paced, creative environment

Strong project management skills for working with campus partners, external vendors, and student workers

Ability to use strong organizational, project, and time management skills to complete work with accuracy and a keen attention to detail in a time-sensitive manner

Comfort serving as an active face and voice in campus outreach and positive promotion

Strong interpersonal skills, with the ability to engage students, faculty, staff, and important campus partners—including the President's Office, Board of Trustees, and institutional leadership—to effectively manage projects

Demonstrate effective, accurate, and clear communication with excellent verbal, written, interpersonal, reading, phone, and customer service skills

Operate computers proficiently with basic Microsoft Office software (such as Word, Excel, Outlook) and associated professional editing software like Adobe Creative Suite

Use and maintain assigned technology/devices/equipment. Ability to troubleshoot and keep up with video/photo trends and technology

Ability to follow all written and verbal instructions, asking questions as needed for clarification of projects or assignments

Handle all activities and highly confidential information with patience, discretion, good judgment, courtesy, and tact while working with people from a wide variety of backgrounds

Prioritize and perform multiple projects/tasks, meet deadlines/timelines, respond to others in a timely manner, and work both independently and as a collaborative member of the College with a high standard of integrity and ethics, in support of the College's strategic vision and the division's/department's annual goals