Director, Global Brand Experience, Story Design jobs in United States
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Nike · 1 month ago

Director, Global Brand Experience, Story Design

Nike is a global leader in athletic footwear and apparel, and they are seeking a Director of Global Brand Experience in Story Design. This role involves leading design teams to create innovative retail environments that emotionally connect consumers to the brand through storytelling and immersive experiences.

ApparelE-CommerceFashionLifestyleProduct DesignRetailSporting Goods
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H1B Sponsor Likelynote

Responsibilities

You will manage, mentor and coach designers and creatives, fostering a culture of creativity, experimentation, and craft excellence in retail storytelling
You will define and execute Nike’s environmental and 365 storytelling approach across retail environments, ensuring alignment with brand, product, and store design strategies
You will run and participate in project creative reviews and contribute to cross functional sessions, ensuring storytelling work meets Nike’s standards
To elevate the storytelling and materials craft, you will push the boundaries of materials, finishes, and art direction to transform store concepts into immersive narratives that spark emotion and connection
Prototype, test and scale new storytelling formats, immersive experiences, and cross-platform narratives that connect consumers to sport, culture, and product
Keep Nike at the forefront of visual, cultural, and innovation trends by mining insights, scouting new creative talent and external partners

Qualification

Creative LeadershipMastery of Story DesignCross-Functional InfluenceInnovation DriverCraft Standard BearerConcept NarrativesTalent MagnetismBachelor’s degree in designPortfolio

Required

Bachelor's degree in design or related field. Will accept any suitable combination or education, experience, and training
10+ years leading Brand Experience, Retail Experience, or Brand Storytelling for a major brand or agency
Creative Leadership - Inspires and directs project teams to develop ideas and define a creative direction that unify identity, imagery, and digital integration across the fleet
Degree in Design
Mastery of Story Design - Deep knowledge of brand identity, materials, finishes, and visual systems that shape how consumers experience Nike Stores every day
Concept Narratives- Frames complex creative ideas and design concepts into clear narratives that align stakeholders and unlock execution
Cross-Functional Influence - Trusted partner to Store Design, Brand Marketing, and Geo teams, able to fuse diverse inputs into a singular creative direction
Innovation Driver - Champions new formats, tools, and creative methods; scales those that transform Nike storytelling at retail
Craft Standard Bearer- Upholds the highest standards of art direction, spatial design, material application, and digital storytelling across projects
Talent Magnetism: Helps source, develop, and mentor emerging design talent
A strong portfolio of relevant work

Company

Nike is a retail brand that provides the sale of apparel, footwear, sports equipment, and accessory products.

H1B Sponsorship

Nike has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (340)
2024 (302)
2023 (328)
2022 (543)
2021 (426)
2020 (253)

Funding

Current Stage
Public Company
Total Funding
$239M
Key Investors
Pershing Square Capital Management
2024-08-17Post Ipo Equity· $239M
1980-12-02IPO

Leadership Team

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Elliott Hill
President and Chief Executive Officer
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Muge Erdirik Dogan
EVP & Chief Technology Officer, NIKE, Inc.
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Company data provided by crunchbase