Salesforce · 2 weeks ago
Field Marketing, Senior Manager
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$141K/yr - $214K/yr
10+ years expSalesforce is the #1 AI CRM, focused on driving customer success through innovation and core values. They are seeking a Senior Manager for Global Campaigns & Integrated Marketing to define and lead the global campaign strategy across Public Sector, Education, and Nonprofit, ensuring effective execution by regional teams.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Own the global campaign strategy and design for the GPS business, spanning Public Sector, Education, and Nonprofit lines of business
Lead cross-functional campaign planning, aligning Global Campaigns, GPS Product Marketing, Creative, Digital, and Regional Field Marketing teams around a shared strategy and priorities
Define campaign frameworks, messaging architecture, and channel intent that scale globally while allowing for regional adaptation
Ensure all regions (AMER, EMEA, ANZ) are considered at campaign and content inception, incorporating regional perspectives and constraints early
Design and maintain end-to-end content journeys by industry and line of business, aligned to personas and stages of the buyer journey
Align content themes and channel strategies across email, paid media, web, events, and digital experiences, enabling consistent regional execution
Identify gaps in content coverage and provide strategic recommendations for content investment and prioritization
Enable a global–local content exchange, ensuring: Global GPS content is built for localization and regional relevance; High-performing regional content (e.g., trust, compliance, or mission-driven narratives) is elevated and shared globally
Conduct regular content audits (minimum quarterly) to ensure journeys remain relevant, current, and effective
Serve as a strategic partner to regional GPS field marketing leads, providing guidance, structure, and clarity to support execution in-market
Share newly developed campaign assets, creative, and copy frameworks across regions with clear positioning and usage guidance
Define and align global email nurture strategies across Public Sector, Education, and Nonprofit, while enabling regional adaptation
Collaborate with regional field marketing teams on quarterly paid media planning, including strategic briefs, audience priorities, and recommendations for incremental investment
Partner with the Global Integrated Campaigns (GIC) team (e.g., Vanessa Porter, Nubia Solomon) to support GPS localization needs, surfacing high-priority, globally relevant content for translation and adaptation
Define global audience segmentation strategies across key channels for the GPS business
Partner with regional field marketing teams to align segmentation and targeting to regional priorities, including: Target Account Lists (TALs) and ABM strategies for paid media; Target contact strategies for email and nurture programs
Ensure audience strategies are scalable, measurable, and aligned to GPS campaign objectives
Own global campaign and content performance analysis across Public Sector, Education, and Nonprofit
Provide quarterly performance readouts and recommendations to inform campaign optimization and future investment decisions
Identify trends, best practices, and opportunities for optimization or reallocation across regions and lines of business
Use insights to continuously refine global campaign strategy, content journeys, and channel guidance
Qualification
Required
10+ years of experience in global marketing, integrated campaigns, field marketing strategy, or demand generation in a complex B2B environment
Experience marketing to public sector, education, nonprofit, or highly regulated industries strongly preferred
Proven track record of setting global campaign strategy and enabling regional execution in a matrixed organization
Deep expertise in content journey design, persona-based marketing, and multi-channel campaign planning
Experience partnering with regional teams across AMER, EMEA, and ANZ
Strong analytical mindset with the ability to translate performance data into strategic recommendations
Exceptional stakeholder management skills and comfort leading through influence rather than direct authority
Excellent written and verbal communication skills
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Kendall Collins
CEO, GovCloud - Salesforce
Recent News
2026-01-25
Dallas Morning News
2026-01-25
2026-01-24
Company data provided by crunchbase