Geonetric · 1 week ago
Senior Digital Marketing Director
United States
Full-time
Remote
Director/Executive
8+ years expGeonetric is a company focused on creating innovative digital experiences for complex healthcare systems. The Sr. Digital Marketing Director will lead the strategy, execution, and optimization of digital marketing initiatives while managing a team of digital marketing experts to ensure impactful client interactions.
Health CareMedical
Responsibilities
Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients
Pushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions
Stays current with digital marketing trends and identifies opportunities for innovation and improvement
Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms
Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights
Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels
Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media
Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings
Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables
Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology
Represents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunities
Completes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplines
Serves as the expert in the work of the team, driving vision and innovation, growing Geonetric’s capabilities, and ensuring discipline excellence and consistency
Integrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutions
Develops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholders
Independently manages team members by setting and communicating clear expectations, providing feedback, maintaining transparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflicts
Independently leads the team by setting the team’s strategy and vision in alignment with Geonetric’s goals and successfully executing on that vision, ensuring efficiency, productivity, effectiveness, and profitability
Qualification
Required
Bachelor's degree in marketing, communications, business, or related field required
Typically has a minimum of 8 years' experience
Digital agency experience required
Ability to communicate effectively with C-Suite level executives and client stakeholders required
Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required
Mastery delivering client presentations and comfortability with public speaking required
Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required
Exceptional skills in creative problem-solving and strategic thinking required
Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required
Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes
Experience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term value
Company
Geonetric
Geonetric helps hospitals and health systems implement innovative Web strategies to engage patients and communities online.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Dillon
Chief Executive Officer
Chris Hartman
Chief Financial Officer
Recent News
Corridor Business Journal
2025-06-28
Corridor Business Journal
2023-08-05
Company data provided by crunchbase