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TATCHA · 2 days ago

Manager, Product Marketing (Beauty/Skincare Industry)

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $110K/yr

6+ years exp

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas. They are seeking a Product Marketing Manager to lead the development of new product innovations and compelling product storytelling, collaborating cross-functionally to build and execute Tatcha’s global product portfolio and marketing strategies.

BeautyE-CommerceHealth CareRetail

Responsibilities

Bring Tatcha’s product stories to life by crafting meaningful narratives that honor the brand’s heritage and resonate with our consumers

Partner closely with the Director, Product Marketing and team to synthesize consumer insights, sales data, competitive analysis, and global feedback to inform product portfolio strategy and lead product development from ideation to launch

Identify opportunities to reignite excitement for existing products, driving sustained consumer engagement and brand relevance

Work cross-functionally with Product Development, Packaging, R&D, Creative, and Operations to deliver best-in-class innovations that embody the Tatcha experience from concept to consumer

Develop timely, detailed marketing briefs for all new product and sampling initiatives, ensuring alignment across all stakeholders

Lead the development of assigned promotional product programs to support sales channels and go-to-market strategies

Proactively anticipate and address developmental and operational challenges throughout the product launch process

Conduct detailed pricing analyses and make strategic SRP recommendations for core, new, and limited-edition launches

Manage cost of goods for assigned product launches and identify opportunities for cost efficiencies

Collaborate with Sales and Demand Planning to provide volume projections and support global forecasting

Partner with global retailers and regional teams to ensure product strategies are executed and business objectives are achieved

Develop and distribute launch toolkits and communications for global markets, including launch calendars, pricing, product positioning, and strategic guidance

Support the development of key presentations for leadership meetings, global strategy sessions, and product reviews

Qualification

Product MarketingBeauty/CPG industry experienceAdvanced Excel skillsAnalytical skillsConsumer insightsStrategic thinkingBusiness acumenCultural awarenessCross-functional collaborationCreative thinking

Required

6+ years of experience in Product Marketing within the beauty/CPG industry. Experience leading the product marketing process end-to-end is a must. Skincare and/or prestige beauty experience a huge plus

Bachelor's degree; MBA a plus

Consumer-obsessed with a passion for uncovering unmet needs and crafting product stories that emotionally connect

Have experience with building a product pipeline and seeing products through from concept, development and go to market

Advanced Excel skills

Agile and self-driven, thriving in a fast-paced, evolving environment

A strategic and analytical thinker with strong quantitative skills and the ability to translate data into actionable strategies

Highly collaborative and able to inspire cross-functional partners, earning alignment and support for key initiatives

Results-oriented with a focus on delivering growth while upholding brand integrity

Culturally aware, with the ability to understand market nuances and local consumer needs

Creative and future-focused, with a natural intuition for emerging trends

Strong business acumen, capable of synthesizing data to make sound, consumer-centric decisions

Must be based in the San Francisco Bay Area and work a hybrid schedule (in-office two days per week)