Qualia · 1 month ago
Senior Manager, Partner Marketing
Qualia is a leading B2B real estate technology company that transforms the home buying and selling experience. The Senior Manager, Partner Marketing will develop and execute strategic marketing initiatives to drive growth and engagement within Qualia's title and escrow partner ecosystem, collaborating closely with various teams to enhance partner relationships and generate leads.
FinTechProperty ManagementPropTechReal EstateSoftware
Responsibilities
Partner closely with our Industry Relations and Sales leadership to develop the ground-up strategy for engaging high-value partner segments
Develop and implement a comprehensive partner marketing program supporting multiple strategic partners (focusing primarily, but not exclusively on underwriters)
Establish and maintain partner marketing communications (e.g., partner-oriented newsletter, emails, and social posts)
Maintain partner marketing resources, such as playbooks, templates, and training materials
Collaborate with partners to develop and execute joint marketing campaigns that drive lead generation and brand awareness
Develop joint value propositions and support materials, including collateral and case studies
Create joint thought leadership content, blog posts, and social media content
Manage and execute joint email campaigns and webinars
Plan and execute joint events, webinars, and conferences, as well as partner-focused events and webinars
Develop extensive partner enablement collateral, including presentations, one-pagers, sales scripts, and marketing kits
Conduct training sessions and workshops to enhance partner knowledge of Qualia's products and services
Track and analyze partner marketing performance metrics, including lead generation, conversion rates, and ROI
Use data-driven insights to optimize partner marketing programs and strategies
Build and maintain strong relationships with key marketing partners
Serve as the primary point of contact for partner marketing inquiries
Conduct regular partner meetings to review performance, identify opportunities, and address challenges
Work closely with the partner sales team to align marketing efforts with sales goals
Qualification
Required
6-8+ years of proven experience in a partner marketing, demand generation, product marketing, or sales enablement role
Experience with developing high-level strategy in addition to execution
Great storyteller and communicator, with the ability to quickly identify and distill value propositions
Experience developing partner lead pipeline through compelling marketing materials
Comfortable communicating with cross-functional teams and leadership, including external stakeholders
High-energy, well-organized self-starter with an ownership mentality
Preferred
Experience in the title / real estate or banking / lending industry is strongly preferred
Benefits
Comprehensive health plans
401k program
Commuter benefits
Professional development
Parental leave
Flexible time off policy
Company
Qualia
Qualia is the leading digital real estate closing platform used by over half a million real estate and mortgage professionals.
Funding
Current Stage
Late StageTotal Funding
$160MKey Investors
Tiger Global ManagementMenlo VenturesBienville Capital
2020-12-21Series D· $65M
2019-11-13Series C· $55M
2018-03-07Series B· $33M
Recent News
2026-01-05
2025-12-16
2025-11-06
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