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JTI · 1 day ago

Trade Marketing Representative - Poughkeepsie Echelon-Northeast Region

Poughkeepsie, NY

Full-time

Onsite

Mid Level

3+ years exp

JTI is a global company celebrating diversity and belonging among its employees. They are seeking a Regional Trade Marketing Representative responsible for executing sales and merchandising programs to increase sales across retail accounts.

Consumer GoodsManufacturingTobacco

Responsibilities

Determines visit frequency based on provided "JTI customer prioritization"

Participates in the decision making of what activities should be executed in outlets

Arranges time of visit with customer to get the best impact

Plans for the calls based on sales data (in/out sales) from the Outlet

Uses local knowledge to identify opportunities to be included into the Cycle Plan

Analyses JTI activity and program performance for future planning

Monitors Competitor Activity (respective territory and outlet) and Retailer activity

Presents JTI sales information provided by JTI Head Office

Educates and influences outlets on the best way to manage the tobacco category

Tactically uses business information (JTI and retailer) to strengthen selling arguments

Negotiates short term sell out volume agreements to increase JTI sales (eg. Trade marketing programs)

Reverts JTI product placement to agreed planogram

Checks compliance standards versus contractual agreements

Uses an advanced selling process, matching JTI product benefits to customer needs

Proactively predicts, plans and handles objections

Gains commitment to plan by summarizing the overall benefit of the JTI proposal matched to the needs of the customer

Ensure recommended selling price points of JTI products are correct. Guarantee the required JTI SKUs are listed

Merchandises stock and educates store staff on the importance of availability if required

Takes / Places top up orders on behalf of retailer

Assess Individual objectives performance versus planned and looks for future improvement

Records results versus objective in Synergy or similar system

Qualification

FMCG sales experienceCommercial understandingSelling capabilitiesData analysisOffice suite proficiencyAnalytical skillsTME knowledgeEffective communication