Paris Baguette North America · 1 month ago
Sr. Manager of Omnichannel Marketing (Dallas)
Dallas, TX
Full-time
Onsite
Senior LevelParis Baguette North America is one of the fastest-growing neighborhood bakery cafés in the world, aiming to bring joy to communities. They are seeking a Senior Manager of Omnichannel Marketing to enhance their digital ecosystem through SEO, website optimization, and digital campaign execution, while collaborating with various teams to drive engagement and brand growth.
ConfectioneryFood and BeverageSnack Food
Responsibilities
Lead SEO strategy to improve website performance, search rankings, visibility, and user experience
Conduct ongoing website audits, identifying opportunities to enhance technical SEO, content structure, and page performance
Develop and maintain keyword research and oversee link-building efforts to support organic growth
Expand, update, and optimize website content to ensure accuracy and alignment with brand initiatives
Create, manage, and publish content for the consumer-facing website blog, ensuring topics align with seasonal campaigns and search demand
Oversee Google Tag Manager and GA4 tracking, ensuring accurate data capture, reporting, and analysis across all digital properties
Manage seasonal website content, ensuring timely updates that support marketing campaigns rollouts and promotional alignment
Develop and execute email marketing campaigns, ensuring brand voice, segmentation, and performance best practices are applied
Build and deploy loyalty program and online ordering offers that drive guest engagement, visit frequency, and incremental revenue while supporting national marketing initiatives
Provide comprehensive digital campaign reporting, analyzing performance metrics, identifying insights, and offering recommendations for continuous optimization
Manage and execute SMS and push notification campaigns, ensuring timely, relevant, and high-performing communications
Support listings management and local pages, ensuring accuracy, optimization, and alignment with brand standards across all cafés
Partner cross-functionally with Brand Marketing, Creative, and Off-Premises teams to ensure cohesive execution across digital channels
Support the execution of seasonal campaigns, promotions, and product launches across all relevant channels
Perform other functions as needed
Qualification
Required
Degree in Marketing, Digital or related field
Hands-on experience with GTM and GA4, including tagging, event setup, and data analysis
Balance of strong strategic thinking and flawless execution
Natural collaborator, proactive, solutions-oriented
Flexible, adaptive, upbeat, open and visible work style portfolio
Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment
Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high-performance standards
High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven
Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment
Preferred
Google Certification preferred
Restaurant/QSR or F&B industry experience, preferred
Benefits
Competitive compensation
Free Cake for your Birthday
Medical, Dental, Vision benefits
401K Retirement Plan
Paid time off, paid Holidays
High Performance Culture
Company
Paris Baguette North America
Born from a love of bread and a passion for quality, we are an international, company-owned and franchised fast-casual bakery-café founded in 1988, specializing in both French and Asian-inspired goods.
Founded in 1988
1001-5000 employees
H1B Sponsorship
Paris Baguette North America has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Late StageLeadership Team
Darren Tipton
Chief Executive Officer
Z
Zac Sulma
Chief Operating Officer
Recent News
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