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Rankings.io · 3 weeks ago

Sr Social Media Manager - PIM Media

United States

Full-time

Remote

Senior Level

$90K/yr - $90K/yr

5+ years exp

Rankings.io is an award-winning, fast-scaling agency that operates a multi-brand media ecosystem serving personal injury law-firm owners. They are seeking a Senior Social Media Manager to own the creative strategy and execution across social platforms, connecting various content types into a cohesive brand presence.

AdvertisingBrand MarketingDigital MarketingMarketingSEOSocial Media ManagementSocial Media MarketingWeb Design

Growth Opportunities

Responsibilities

Lead organic and paid strategy across TikTok, Instagram, and LinkedIn. Act as the voice and visual steward of PIM Media across all channels

Build the PIM Media social identity — visually sharp, educational, and unmistakably premium

Manage the full content cycle: concept, script, edit, publish, and analyze

Develop a consistent posting schedule that balances evergreen storytelling with timely moments

Partner with Rankings' branding department to ensure creative cohesion across the company

Work closely with the Media Team to align podcast, newsletter, and event promotion

Produce scroll-stopping content: short-form explainers, behind-the-scenes clips, and brand storytelling pieces

Repurpose podcast footage with the video editor into social-first formats

Write hooks, captions, and thumbnails designed to convert engagement into listens

Own paid social strategy and budget management

Test, optimize, and scale boosted content with clear ROI expectations

Establish KPIs tied to follower growth, engagement rate, and downstream traffic to podcasts and owned media. Report performance clearly and regularly

Build asset templates and creative systems that keep production fast and flexible

Monitor performance analytics weekly; translate data into creative next steps

Manage paid budgets efficiently and report on ROI across channels

Experiment with new formats and trends, bringing platform insights back to the team

Help establish the KPIs that define success for PIM Media's social growth

Qualification

B2B social media experienceVideo editing skillsPaid social strategyContent creationData analysisCreative autonomyCuriosity about lawStorytelling skillsCollaboration