Part-Time Audience Development Specialist, The California Post jobs in United States
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New York Post · 2 weeks ago

Part-Time Audience Development Specialist, The California Post

positionLA Metro Area
timePart-time
remoteOnsite
seniorityMid Level
money$33/hr - $38/hr
date3+ years exp

The New York Post is expanding to California with the launch of The California Post, aiming to provide powerful journalism and a bold voice for the state. The Audience Development Specialist will be responsible for executing audience optimization strategies to enhance the visibility and reach of content across various platforms.

JournalismNews

Responsibilities

Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence
Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform
Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions
Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time
Participate in editorial meetings and contribute real-time optimization insights to shape coverage
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom

Qualification

SEOMulti-platform optimizationAnalytics toolsContent strategyCommunication skillsTeam playerAttention to detail

Required

3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google's evolving web standards; proficiency in structured data/schema.org is a plus
Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus
Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
Willingness to work nights and weekends as needed

Benefits

Comprehensive and highly competitive benefits package
Physical health
Retirement and savings
Caregiving
Emotional wellbeing
Transportation
Elective benefits

Company

New York Post

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The New York Post is an American daily newspaper, primarily distributed in New York City and its surrounding area.
dateFounded in 1801
location
New York, New York, USA
people-size501-1000 employees
web-link
http://nypost.com/

Funding

Current Stage
Late Stage

Leadership Team

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Joseph Ruchalski
Senior Vice President, CFO
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Brad Elders
EVP & COO
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