Senior Field Marketing Manager jobs in United States
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Visier Inc. · 1 week ago

Senior Field Marketing Manager

Visier Inc. is a global leader in AI-powered people analytics and workforce planning solutions. The Senior Field Marketing Manager will develop and execute integrated field marketing programs to drive revenue growth, deepen engagement with priority accounts, and enhance sales cycles.

AnalyticsBusiness IntelligenceHuman ResourcesSaaSSoftware

Responsibilities

Lead the strategy and execution of an integrated quarterly marketing plan for the assigned territory or segment, including budget, goals, and KPIs tied to pipeline quantity, quality, velocity, win rates, and ROMI
Partner closely with regional sales leaders, account executives, and business development representatives to understand their account strategies, communicate campaign plans, and ensure alignment. Provide clear, consistent updates on program performance and next steps
Analyze results rapidly and make data-informed pivots to optimize programs on a quarterly basis. Identify gaps, propose solutions, and adjust tactics to maintain momentum. Track trends, optimize programs, and evaluate marketing’s impact on pipeline and revenue
Plan and execute high-impact events, including in-person or virtual third-party and proprietary events such as regional conferences, webinars, and executive roundtables. Oversee all aspects of event logistics including venue selection, communications, speaker management, attendee engagement, and follow-up
Design and implement targeted programs for priority accounts, personalizing messaging and touchpoints to deepen engagement and accelerate deal progression. Use a mix of tactics including targeted advertising, direct mail, events, and customized content in partnership with other marketing stakeholders
Collaborate with product marketing, demand generation, corporate events, and content teams to ensure alignment and maximize the impact of all campaigns and events
Perform other duties as required

Qualification

B2B marketing experienceField marketing expertiseAnalytical skillsProject management toolsCRM proficiencyCommunication skillsInterpersonal skillsOrganizational skills

Required

7–10 years of B2B marketing experience, with at least 4 years in field marketing for a high-tech company
Proven success in developing and executing integrated marketing campaigns that drive pipeline and revenue growth
Experience driving engagement and growth within priority or high-value accounts
Ability to design and execute tailored marketing programs that support account-level strategies
Strong analytical skills with an ability to assess results quickly and make strategic pivots in a fast-moving, quarterly planning environment
Exceptional communication and interpersonal skills
Proven ability to build strong, trusting partnerships with account executives and cross-functional teams
Highly organized with the ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in a fast-paced environment
Proficiency with project management (e.g., Asana), CRM (e.g., Salesforce), and tools used to support targeted account engagement (e.g., Demandbase)
BA/BS or equivalent university degree
Ability to travel 25% of the time

Preferred

Experience in the HR technology space
Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies

Benefits

Competitive salary, and top-tier health and wellness benefits
Stock options and/or bonus based on your role, location, and employment type

Company

Visier Inc.

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Visier gives organizations a Workforce AI Edge: a set of AI-powered capabilities that help leaders understand the relationship between people and work, elevate the productivity of their employees, and win by adapting to change faster.

Funding

Current Stage
Late Stage
Total Funding
$216.5M
Key Investors
Goldman Sachs Asset ManagementSorenson CapitalAdams Street Partners
2021-06-29Series E· $125M
2017-03-15Series D· $45M
2014-06-10Series C· $25.5M

Leadership Team

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Ryan Wong
Chief Executive Officer, President & Founder
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Jan Schwarz
Co-Founder
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Company data provided by crunchbase