Fanatics · 2 days ago
Design Lead, Fanatics Brand
New York, NY
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $150K/yr
6+ years expFanatics is a global leader in licensed sports merchandise and fan culture. They are looking for a Design Lead who will be responsible for creating high-impact design work across various media, including brand campaigns and digital content, while collaborating with a creative team to enhance the brand's visual identity.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Build complete campaign look-and-feels, identity systems, and ownable aesthetics that set the tone for Fanatics in key sports culture moments
Create full identity packages for Fanatics Originals (YouTube series) — title treatments, type systems, show branding, GFX packages, and more
Serve as the team’s typographic and color master — shaping design hierarchy, rhythm, nuance, and personality through type and color across multimedia projects
Illustrate, retouch, composite, and craft — moving seamlessly between styles depending on the brief
Concept ideas visually and translate rough thinking into clear, premium design
Use leading AI tools to accelerate exploration, develop references, and expand creative possibilities
Execute across social, digital, OOH, editorial, motion/film and brand systems — whatever the moment demands
Work closely with creative directors, writers, producers, and editors to deliver work that looks incredible and moves the brand forward
Oversee the design output across the broader creative team, providing guidance, critique, and direction to ensure every output meets a high craft bar
Mentor junior and mid-level designers — helping them grow their skills, sharpen their taste, and level up their creative instincts
Qualification
Required
Minimum of 6 years of experience designing for brand, advertising, content, fashion, or entertainment
A typography and color nerd - with a mastery of both that's demonstrated across your portfolio
Skill in image creation and manipulation - both in retouching and illustration, with the ability to switch mediums as needed
Extremely strong aesthetic instincts; with a diverse portfolio to prove it
Comfortable working as a one-person design team, owning everything from visual concept to final delivery
Expert across Adobe Creative Suite
Fluent in using AI tools as part of your creative workflow
A genuine passion for sports — and a portfolio that reflects it
A problem-solver who can translate loose ideas into fully formed, beautifully executed design
Oversee the design output across the broader creative team, providing guidance, critique, and direction to ensure every output meets a high craft bar
Mentor junior and mid-level designers — helping them grow their skills, sharpen their taste, and level up their creative instincts
Preferred
Recommended Bachelor's degree in a related field (e.g. fine arts, graphic design)
Knowledge of, and passion for AI creative tools
Industry recognized / Awarded work
Benefits
Employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase