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CallRail · 22 hours ago

Senior Product Marketing Manager

Atlanta, GA

Full-time

Hybrid

Senior Level

5+ years exp

CallRail is seeking a curious, strategic, and results-focused Senior Product Marketing Manager to help develop and lead go-to-market strategies for an AI-powered product within their SaaS lead tracking, engagement, and insights platform. This role involves working cross-functionally to understand customer needs and drive growth through effective product positioning and messaging.

AdvertisingAnalyticsBusiness IntelligenceSmall and Medium Businesses

Comp. & Benefits

Responsibilities

Be the expert on CallRail's AI-powered products, buyers, and target market segments to create solutions-oriented value propositions, positioning and messaging that differentiates CallRail in the AI-driven lead engagement space

Recommend packaging/pricing strategies and improvements to accelerate CallRail's new customer acquisition, expansion and revenue growth

Partner with product managers to gain a firm understanding of new product functionality and translate them into value-driven narratives for customers and frontline teams, reinforcing a cohesive product and platform rather than a collection of features

Collect and synthesize feedback from customers and frontline teams, surfacing insights across the organization to inform product and go-to-market decisions. Be the voice of the customer in helping to shape the CallRail roadmap

Collaborate across marketing teams to develop strategy, content and tactics, and to test messaging, segmentation, and verticalization strategies and implement learnings across the organization

Effectively communicate the product value proposition to internal teams and our users so that we are engaging the right people in the best possible way to achieve results

Ensure value propositions of the product you support are fully leveraged in developing content for product differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits

Partner with and support our sales and support teams; train them on the problems we solve for our buyers and users and work with sales enablement to develop internal tools and external collateral

Plan and execute the launch of new features and releases, managing cross-functional implementation and synchronizing all teams for a successful execution of the launch

Develop and maintain competitive intelligence analyzing competitor's offerings to identify potential gaps, opportunities to differentiate, and contribute to CallRail's competitive intelligence

Act as the primary thought leader for the products and initiatives you support externally, including speaking engagements and written works

Own performance reporting sales, marketing, and product adoption, turning usage, conversion, and churn data into actionable insights and budget implications, and partnering cross-functionally to refine strategy and drive results beyond plan

Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, and identify and validate market requirements through interviews, surveys, focus groups and sales data

Develop strong market intelligence around AI adoption, buyer readiness, and competitive position and proactively share insights and opportunities with product, sales and leadership teams to inform strategy, investment, and forecasting decisions

Qualification

Product marketingAI product experienceGo-to-market strategiesMarket researchSaaS experienceData analysisCross-functional collaborationCommunication skillsTime managementAttention to detail

Required

BBS/BA and 5+ years experience in a strategic marketing or product marketing role, AI and/or SaaS product marketing experience to SMBs is a plus

Proven expertise in defining and executing market research, value propositions, positioning, messaging, and pricing

Track record of leading product & feature launches and GTM strategies, collaborating cross-functionally to meet revenue goals

Ability to cut through the noise and distill complexity into clear, actionable insight

Proven ownership mindset, with the ability to balance strategy and execution to deliver measurable business impact

Ability to work in a fast-paced environment with meticulous attention to detail

Superb communication, writing, and follow-up skills

Comfortable manipulating and analyzing large datasets, with a strong analytical mindset and fluency in Excel, data, and performance metrics

Excellent time management and multitasking skills

Strong cross-functional collaboration skills, with the ability to influence Sales, Product, and Marketing teams and present effectively to executive stakeholders

"High-horsepower" thinker – "High Execution" doer

Experience marketing AI-powered and/or martech products in a B2B SaaS environment