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Red Bull · 1 day ago

Key Account Manager

Atlanta, GA

Full-time

Onsite

Mid Level

$109K/yr - $121K/yr

3+ years exp

Red Bull is a leading beverage company, and they are seeking a Key Account Manager to drive the execution of strategies and initiatives with local Tier II key account chains. The role involves managing local key account budgets, developing business relationships, and ensuring effective program execution through local decision makers.

Food and BeverageWholesale

Culture & Values

Responsibilities

Executes distribution on priority packages in-line with Channel Strategies recommendations

Ensures all assigned key account’s schematics reflect Red Bull standards relative to flow and package mix

Sells Red Bull’s Optimum Price program by utilizing best practices and available tools

Customizes presentations to better appeal to customer’s needs

Develops annual promotion schedule in accordance with Channel Strategy goals

Creatively sells Red Bull merchandising standards, distribution recommendations and price points in a way that resonates with the customer’s needs

Ensures all promotions are accompanied by effective POS and incremental displays

Customizes sales pitch to achieve account goals while driving effective, permanent merchandising

Evaluates ROI prior to recommending specific POS or customized solutions

Executes merchandising in-line with Channel Strategy guidelines

Actively develops relationships with key decision makers via business reviews, communication, etc

Drives execution of account programs through local decision makers

Consistently pursues incremental opportunities over-and-above programs

Provides feedback to local decision makers on any pertinent developments, information, or successes

Maintains key point of local knowledge regarding accounts

Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level

Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis

Works with Category Analyst to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to BU and Channel Leads

Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness

Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion, price, or display practices

Uses appropriate communication processes (i.e. Chain Alerts) to keep DPs informed of KA programs and initiatives

Routinely visits DPs to ensure personal contact and open lines of communication

Qualification

Sales experienceAnalytical skillsMicrosoft ExcelMicrosoft PowerPointNegotiation skillsCommunication skillsSolution-oriented mindsetActive listeningSelf-motivated

Required

Minimum 3-4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery (DSD) operation

Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen)

Excellent communication and active listening skills

Strong negotiation skills

Innovative, solution-oriented mindset

Self-motivated and able to work independently

Must be extremely proficient in Microsoft Excel and PowerPoint