Apply on Employer Site

Itential · 2 days ago

Director of Demand Generation

Atlanta, GA

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Itential is a company focused on AI-powered growth and digital marketing. As the Director of Demand Generation, you will own the digital channels that drive the company's growth, including SEO, paid campaigns, and conversion optimization, while utilizing data and AI tools to enhance performance and impact revenue.

ComputerInformation TechnologySaaSSoftwareTelecommunications

Comp. & Benefits

Responsibilities

Own & Scale the Digital Growth Engine That Fuels Our Revenue

Manage campaigns directly across Google Ads, LinkedIn, Reddit, and emerging channels

Turn our website into a conversion machine through strategic CRO experiments

Power sophisticated ABX programs that align perfectly with sales priorities

Use data and experimentation to understand what’s working, what’s not, and where to double down

Shape how enterprises discover and engage with Itential’s infrastructure orchestration platform

Qualification

B2B digital demand generationPaid campaigns managementMarketing automation toolsData fluencyAI tools usageWordPress proficiencyGoogle AdsSalesforce reportingCommunicatorRelentlessly curious

Required

Bachelor's degree in Marketing, Business, Computer Science, or related field required

5+ years of experience in digital demand generation (SEO, paid media, CRO) for B2B, ideally SaaS or infrastructure tech required

Proven ability to run paid campaigns directly (Google Ads, LinkedIn) and tie results to pipeline in SFDC required

Hands-on experience with WordPress

Familiar with common B2B demand and revenue tools: Pardot/Marketo/Hubspot, Salesforce, GA4/Tag Manager, 6sense, Gong, Qualified, Outreach, Clay, ZoomInfo, Vector, AirOps

Data-driven, fluent in dashboards (GA4, Quicksite), and able to translate numbers into pipeline impact

AI-forward: comfortable using and experimenting with GPTs, agents, and automation frameworks to move faster and smarter

Strong communicator who can collaborate with RevOps and Sales but doesn't need hand-holding

Comfortable in a senior IC role where you're both strategist and doer, capable of working in fast-moving, cross-functional environments where adaptability is key

Relentlessly curious – you proactively explore new tools, signals, and experiments to unlock growth opportunities