Idahoan Foods · 1 week ago
Associate Brand Manager (Brand Management) - ONSITE
Idaho Falls, ID
Full-time
Onsite
Entry, Mid Level
2+ years expIdahoan Foods is a leading CPG brand focused on high quality, convenient food. The Associate Brand Manager will support the management of the retail portfolio, assist in new product commercialization, and provide data-driven insights to enhance brand performance.
AgricultureFood and BeverageManufacturing
Responsibilities
Assist with the ongoing evaluation of existing retail product portfolio; identifying opportunities for increased volume, profitability growth, on-shelf productivity and operational efficiency
Assists with the gathering of information for, populating and maintaining record of each ‘New Item Charter’ for new retail products
Support New Item Launch initiatives and assist with the subsequent performance tracking in market. Evaluate impact to strategic business KPIs around market share, household penetration, and distribution growth
Assist in new item commercialization through Idahoan’s stage-gate process, supporting projects from concept to commercialization. Engaging key cross-functional stakeholders, ensuring projects stay within established timing and budget parameters, defining KPIs, and (at times) providing updates to Senior Leadership Team
Maintains Price List and Accrual Documents, timely and accurately, in accordance with the latest pricing and promotion direction
Provides data-driven insights into program executions based on defined performance indicators. Makes recommendations for adjustments to programs and investment based on findings
Maintain forecasts for portfolio, both core items and new innovation, to determine if we are effectively leveraging our product mix to achieve business volume and financial targets
Responsible for the analysis of market trends, syndicated data, and competitive activity to project business demands, assess program performance and inform planning to achieve brand goals
Demonstrated success identifying future business opportunities and challenges and developing action plans that address them proactively
Assist with evaluating portfolio efficiency and recommend opportunities for ‘Design-to-Value’ initiatives to enhance our product quality and profitability
Collects and summarizes data from sources such as Circana, Catalina HUB, Walmart Scintilla, etc. to assess the effectiveness of various marketing promotions
Identify opportunities to improve business processes and integrate business priorities across teams
Ensure Brand content and communication are consistent with agreed upon goals, priorities, and strategies
Manage portfolio assets within digital asset management platform, ensuring they are current and comprehensive where needed
Manage product information within GDSN platform, ensuring accuracy and retailer readiness
Other duties as assigned
Qualification
Required
Bachelor's degree in business or marketing preferred
2+ years of professional experience packaged goods / CPG marketing or relevant business environment
Ability to handle multiple tasks simultaneously
Strong data analysis and interpretation skills
Strong written, verbal and presentation communication skills
Ability to embrace change; willingness to be flexible
Highly collaborative and comfortable with working with cross-functional teams and various levels of management
Preferred
MBA
1-2 years of experience working directly with syndicated data sources (e.g. Circana (IRI), Nielsen)
Working knowledge of GDSN and DAM platforms
Benefits
Bonus Potential
Medical, Dental, Vision Insurance for full-time team members
PTO (Vacation, Sick, and Holidays) for full-time team members
401K match
Company paid disability and life insurance policies
Paid maternity and parental leave
Relocation package for out of state applicants
Company
Idahoan Foods
Idahoan Foods is a food production company that offers potato products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
S
Stephane Jean
Chief Financial Officer
Recent News
2025-10-04
Food Business News
2025-09-24
2025-09-15
Company data provided by crunchbase