Salesforce · 4 weeks ago
AppExchange & Global Partnerships Marketing Senior Lead
Seattle, WA
Full-time
Onsite
Senior Level, Lead/Staff
$155K/yr - $214K/yr
7+ years expSalesforce is the #1 AI CRM, driving customer success through innovation and core values. The Senior Lead, Product Marketing will shape the narrative and drive adoption of the Agentforce 360 portfolio for partners, collaborating closely with Business Development and Product Marketing teams to enhance the Salesforce Partner Ecosystem.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Define and Execute Strategy: Work closely with Salesforce Product Management, Business Development, and Marketing to outline and implement comprehensive strategies and content that clearly articulate our marketing vision internally and externally for ISV, OEM, and strategic partners
New Partnership Promotion: Collaborate closely with our partner Business Development and cross-cloud Product Marketing teams to craft messaging and promotion strategies for new partnerships, ensuring clear and compelling narratives for prospective and existing ISV, OEM and strategic partners
Content & Messaging Leadership: Develop compelling external content, messaging, and visual presentations that help our internal teams drive partner revenue. This includes first call decks, event content, website copy, blog posts, thought leadership research, promotional materials, and customer case studies. You will also lead messaging efforts for the broader Partner Marketing organization, ensuring consistency and impact
Cross-Functional Collaboration: Partner daily with Product Marketing teams to build content, monitor performance, deliver presentations to diverse audiences, become a product expert, and conduct market research. You'll also collaborate with wider Cross-Cloud Product Marketing, Events, Corporate Marketing, Analyst Relations, PR, and Research teams to execute integrated content and programs. You will be an active and contributing member of the Partner Marketing leadership team
Product Expertise & Evangelism: Become a subject matter expert on the overall market landscape and the Agentforce 360 portfolio, with a strong technical understanding of its capabilities and how partners can leverage them to build innovative solutions, including those utilizing Agentforce and Data 360. You're confident presenting to small and large groups and organizations, generating excitement and mindshare with various internal teams, and will be looked to as a go-to expert. You'll also champion partner success on our marketplaces like AppExchange and AgentExchange
Performance Monitoring: Track and measure the impact of campaign efforts, identify opportunities to improve the quality and methods of product marketing deliverables, and optimize delivery
Qualification
Required
7+ years of experience in Product Marketing or Industry Marketing, with at least 4 years in technology
Understanding of the modern technology landscape (MCP, A2A, AI agents) highly preferred
Strong technical acumen and the ability to understand and articulate complex platform capabilities, including Agentforce, and how they enable partners to build and list solutions on AppExchange and AgentExchange, to both technical and non-technical audiences
Experience with consumption-based or usage-based pricing models is a plus
Strong intellectual curiosity for using data to inform strategy and execution
Exceptional communication, storytelling, and strong presentation skills, with the ability to tailor messaging to different audiences and functions internally and externally, including executive leadership; proven ability to simplify complex concepts
Strong affinity for learning and using enterprise software at scale to run programs, as well as proficiency with various spreadsheet, presentation, and basic creative software
Proven track record in crafting compelling product positioning and messaging
High energy, compelling presenter, innovative, and creative mindset
Strong relationship-building, problem-solving, and strategic thinking skills
Self-motivated and thrives in a fast-paced environment
Bachelor's degree
Preferred
Experience in agentic, developer platforms, API-first products, or partner ecosystems a plus
Experience with consumption-based or usage-based pricing models is a plus
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Marc Benioff
Chair & CEO
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