LegalZoom · 1 day ago
Senior Social Media Manager
LegalZoom has been providing accessible and affordable online legal services for over 20 years. They are seeking a Senior Social Media Manager to lead the development and evolution of their social strategy, manage organic channel operations, and oversee influencer outreach and community management.
ConsultingLegalLegal TechProfessional Services
Responsibilities
Lead the strategic planning across LegalZoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec
Identify and deploy strategies and tactics to increase follower growth and engagement
Collaborate with cross-functional teams on product and comms-related initiatives to integrate into the social content calendar
Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
Collaborate with creatives to ensure content is optimized to platform behaviors and formats
Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams; build guardrails, tone, and response playbooks to maintain brand voice while protecting customers and the brand
Run organic customer and creator programs from identifying subjects to outreach, partnership briefs, and measurement
Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas
Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems
Qualification
Required
5-8+ years of hands-on social media/brand marketing experience (or equivalent), including ownership of organic social strategy and operations
Experience with enterprise social tools (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout) and analytics platforms
Demonstrated ability to lead social strategy and run day-to-day execution (content calendar management, publishing, community response)
Exceptional program and project management skills — you are impeccably organized and thrive in managing many concurrent, time-sensitive projects
Deep platform knowledge and up-to-date best practices across major social apps (incl. short-form video, social search optimization, metadata/subtitles, discovery signals)
Strong analytical chops: experience building dashboards, running A/B tests, designing experiments, and translating quantitative and qualitative insights into strategy
Experience with influencer/creator outreach and partnership management (identification, briefs, measurement)
Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners
Proven bias for action, high ownership, and comfort in moving fast with high volume and velocity of projects
Preferred
CANDIDATES IN LOS ANGELES ARE PREFERRED
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility
Mental Health
One Medical
Fringe lifestyle benefits up to $250
Company
LegalZoom
LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most.
H1B Sponsorship
LegalZoom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (19)
2023 (26)
2022 (27)
2021 (14)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$951.7MKey Investors
Registered AgentsPermiraPolaris Partners
2024-07-10Post Ipo Equity· $0.7M
2023-09-06Post Ipo Secondary· $140M
2021-06-30IPO
Recent News
2026-01-10
Company data provided by crunchbase