Fanatics · 14 hours ago
Sr. Social Analyst
New York, NY
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $130K/yr
5+ years expFanatics is a global leader in licensed sports merchandise and is seeking a Senior Social Analyst to enhance their social reporting capabilities. The role involves managing social reporting tools, building scalable frameworks for performance measurement, and providing actionable insights to drive decision-making across the organization.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Own and manage all social reporting tools, dashboards, and measurement systems used by the social team for reporting across businesses and initiatives
Build automated and scalable reporting frameworks that tie back to business goals (brand, content, commerce, partnerships, etc.)
Lead recurring performance readouts for social team and cross-functional partners, synthesizing trends and observations into actionable insights
Maintain rigorous data hygiene and tagging systems and establish QA processes for all social analytics inputs
Work with leadership to develop measurement KPIs and benchmarks across channels to standardize how performance is evaluated
Collaborate with Data Science and Engineering partners to enhance our analytics pipeline
Proactively identify trends, opportunities, and risks across platforms—both content-specific and macro social behaviors
Train team members on reporting tools and best practices so they can become self-sufficient when needed; serve as the department’s go-to resource for analytics guidance
Stay current on social platform analytics changes, new measurement methodologies, AI-driven analytics tools, and innovations in the industry
Qualification
Required
+5 years of experience in social analytics or digital insights roles, preferably within sports, media, entertainment, or consumer brands
Deep expertise with native platform analytics, third-party reporting tools (Sprinklr, Dash Hudson, Meltwater, etc.), and other API-driven dashboards
Strong data visualization ability and comfort building dashboards from scratch
Exceptional analytical and critical-thinking skills with the ability to translate data into clear storytelling
Experience evaluating a high volume of daily content and understanding platform nuances
Ability to manage multiple reporting workstreams simultaneously while maintaining accuracy and detail
Strong communication skills and ability to present insights to senior stakeholders
Understanding of how social content ladders up to brand, engagement, and business goals
Preferred
Bachelor's degree in analytics, marketing, business, communications, or a related field
Familiarity with AI-led analytics tools and predictive modeling
Experience building or working within automated dashboards
Thought leadership around reporting on both Earned and Owned initiatives, especially when our work becomes a hybrid of the two
Benefits
Employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase