DTC Digital Advertising & Email Marketing Manager jobs in United States
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Superior Cloth & Stitch · 1 month ago

DTC Digital Advertising & Email Marketing Manager

positionCoppell, TX, US
timeFull-time
remoteHybrid
seniorityMid Level

Superior Cloth & Stitch is seeking a DTC Digital Advertising & Email Marketing Manager to accelerate the growth of their Direct-to-Consumer channel. The role involves managing digital marketing efforts, optimizing campaigns, and enhancing customer engagement through email marketing strategies.

ApparelManufacturingTextiles
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Diversity & Inclusion

Responsibilities

Partner with a paid media agency to manage and optimize campaigns across search, social, display, and remarketing channels
Collaborate with the Integrated Marketing team to ensure consistent brand storytelling across email, paid media, and on-site experiences
Work with internal creative and design teams to deliver cohesive, conversion-focused creative
Monitor campaign and website performance, analyze results, and provide actionable insights to improve ROI
Own the email marketing strategy on the Klaviyo platform, including lifecycle automation and campaign execution
Develop and optimize automated email flows (welcome, abandoned cart, post-purchase, win-back)
Analyze email performance (open rates, CTR, conversion, revenue contribution) and continuously optimize
Partner with paid media teams to build highly targeted segments and personalized messaging based on customer behavior
Develop and manage a customer loyalty strategy to maximize lifetime value
Stay current on digital marketing trends, tools, and best practices to drive innovation

Qualification

Email marketingKlaviyoPaid media managementEcommerce best practicesData-driven decision makingAnalytical skillsProject managementCommunication skills

Required

Entrepreneurial, self-directed mindset with a strong bias for execution
Experience managing and partnering with a paid media agency (Google Ads, social platforms, etc.)
Proven success driving revenue through email marketing and lifecycle programs
Hands-on experience with Klaviyo and marketing automation tools
Strong working knowledge of Shopify and ecommerce best practices
Solid understanding of conversion optimization, customer journeys, and performance metrics
Analytical and data-driven decision maker
Strong communication, organization, and project management skills

Preferred

Footwear and/or apparel DTC marketing experience

Benefits

Medical
Dental
Vision
401(k) with company match
Life insurance
Disability
Paid maternity/paternity leave
FSA
And more.

Company

Superior Cloth & Stitch

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We create apparel and accessories to help the more than twenty million healthcare professionals go to work each day to do their jobs clothed in confidence and uniformed as a team.
dateFounded in 2010
location
Coppell, Texas, USA
people-size51-200 employees
web-link
http://www.cidresources.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2018-05-03Acquired
Company data provided by crunchbase