Antique Candle Co.® · 1 month ago
VP of Marketing & E-commerce
Lafayette,IN,US
Full-time
Onsite
Director/Executive
8+ years expAntique Candle Co.® is seeking an experienced VP of Marketing and E-commerce to drive the company's growth and success. This role involves developing and executing innovative marketing strategies, managing the marketing and e-commerce functions, and optimizing customer acquisition and retention efforts.
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Responsibilities
Independently manage the marketing and e-commerce function:
Developing and implementing strategies and initiatives that align with the company's overall vision and goals
Demonstrate the ability to make informed decisions without requiring tactical direction
Leverage a deep understanding of e-commerce metrics, attribution models, and forecasting methodologies:
Execute comprehensive, data driven marketing strategies to drive data-informed decision making, optimize marketing efforts, and maximize ROI across all marketing and e-commerce initiatives
Continuously monitor and analyze key performance indicators, such as CAC, CLTV, CVR, AOV, ASP, NPS, and customer retention rate to drive data-driven decision-making, enhance marketing strategies, and ultimately contribute to the company's growth and financial success
Sets strategic direction of our marketing efforts while also ensuring the successful execution:
Possess both strategic thinking and operational management skills, allowing us to effectively balance big-picture vision with hands-on execution that will drive growth, optimize marketing efforts, and contribute to the overall success of our organization
Develop and implement comprehensive marketing strategies aligned with company goals and vision, ensuring their successful execution to drive business growth and achieve desired outcomes
Balance strategic planning with hands-on operational management, proactively addressing day-to-day challenges and optimizing processes to maximize efficiency and effectiveness
Marketing and Ecommerce leader responsible for rebuilding and optimizing team dynamics, systems, and standards:
Strong leadership abilities, a strategic mindset, and a hands-on approach to managing and developing teams and processes
Identify and address gaps in the current team structure, systems, and standards, implementing necessary changes to improve performance and optimize outcomes
Foster a culture of continuous improvement, collaboration, and growth by providing leadership, mentorship, and support to team members as they adapt to new systems and processes
Foster a high-performance culture by setting clear expectations, consistently monitoring and measuring team performance, and making difficult decisions:
Strong leadership abilities, a strategic mindset, and a hands-on approach to managing and developing teams and processes
Establish and maintain a culture of accountability by setting clear performance expectations, regularly reviewing progress, and providing constructive feedback to team members
Qualification
Required
Bachelor's degree in marketing, business administration, or a related field OR equivalent experience required
8–12+ years in ecommerce or DTC marketing
Experience at a $10M–$50M ecommerce brand (or scaling within that range)
Proven success owning CAC, LTV, forecasting, and growth targets
Experience rebuilding or restructuring a marketing team
Strong partnership history with Finance and Operations
Drive customer acquisition and lifecycle marketing strategies to maximize customer value and retention
Utilize forecasting, budgeting, and ROI discipline to optimize marketing investments and ensure cost-effective growth
Demonstrate Martech fluency in attribution and analytics to inform data-driven decision making and performance optimization
Provide strong leadership by fostering a culture of accountability, driving change management initiatives, and empowering team members to succeed
Communicate clearly and concisely to ensure alignment and clarity across the organization
Take ownership of projects and decisions, demonstrating high levels of follow-through and accountability
Be comfortable making tough decisions, when necessary, prioritizing the best interest of the company and its customers, while also being able to self-regulate public emotions to push forward with company goals & initiatives
Ability to exhibit the small business mindset, even as the business grows. Ability to work well with and lead a team in this at times ambiguous context
Preferred
Experience working with a company that implemented and successfully utilized the Entrepreneurial Operating System (EOS) preferred
Company
Antique Candle Co.®
Antique Candle Co.® is 8 years old! We had ALL the candles to blow out this year.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.2MKey Investors
Indiana Economic Development Corporation
2022-06-20Grant· $0.2M
Leadership Team
Brittany Whitenack
Founder & CEO
Kelsey Huelsenbeck
CEO
Recent News
Company data provided by crunchbase