ASICS · 1 month ago
Senior Marketing Data Manager
Boston, MA
Full-time
Onsite
Senior Level
$165K/yr - $185K/yr
6+ years expASICS is a purpose-driven brand that believes in the uplifting power of sport. They are seeking a Senior Marketing Data Manager to deliver high-quality data analysis, campaign reporting, and performance insights across digital channels, focusing on loyalty metrics for their OneASICS membership program.
FinanceFinancial ServicesSportsVenture Capital
Responsibilities
Own ongoing reporting and ad-hoc analysis of OneASICS program performance across hero KPIs and member funnel, including forecasting growth projections and supporting target setting
Partner with the Analytics team to build and maintain dashboards in tools like Tableau, Microsoft Suite/Excel for recurring and ad hoc reporting
Drive campaign incrementality testing, A/B testing, and causal impact analyses in partnership with vendor and regional teams
Ensure consistency in measurement approaches and reporting frameworks across regions, categories, and teams
Collaborate with analytics leads and engineers to QA tagging, troubleshoot tracking, and ensure data integrity for OneASICS and campaign measurement
Connect with regional platform representatives (ex: Meta, Google) to ensure ASICS is implementing new technology for channel and platform attribution tracking, including new betas
Provide thought leadership about digital marketing analytics and loyalty space to support global strategy and educate stakeholders
Manage two direct reports based in Japan and partner closely with global colleagues across Analytics, Global Marketing, and other partner teams
Qualification
Required
Bachelor's degree from an accredited university
6+ years of analytics experience
Desired skills and experience: Google Suite (Google Campaign Manager, Google Ads, Google Analytics), Meta, TikTok, Integral Ad Science, Tableau, Excel, SQL
Strong analytical skills, comfortable with paid advertising analytics: advanced knowledge of platforms like Meta, Google, TikTok, including pixel implementation etc
Proven experience with marketing measurement, loyalty marketing metrics, and attribution techniques (e.g. incrementality, causal impact analysis, marketing ROI strategies)
Excellent verbal and written communication skills with the ability to manage others as well as multiple projects
Preferred
Global experience preferred
CDP experience preferred
Company
ASICS
At ASICS, we believe in the positive benefits of movement for both mind and body.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Richard Sullivan
President and Chief Executive Officer/Executive Officer
Emma Buggo
Collabration partner
Recent News
VC Circle
2025-05-05
Company data provided by crunchbase